MetraTech Corp., the leading provider of agreements-based billing and compensation solutions, today announced that it will host a three-part webinar series focused on helping businesses monetize customer data. The first webinar,“Making Money With Big Data: The Future of Commerce In A Data-Driven World,” will take place on Thursday, June 14 at 1 pm. EDT. The one-hour session will feature panelists from MetraTech and industry analyst firm THINKstrategies.
This webinar series is designed for decision-makers in online, mobile and big-data environments that are changing the way customers purchase products and services. As customers choose subscriptions, consumption-based packages or multimodal options, they generate an enormous amount of granular transactional data. Businesses that learn to mine that data to expose trends, segment customers and automate business processes will reap greater profits.
“There is a new generation of cloud-based business models that will reward organizations who can effectively capture, mine and act upon big sets of customer data,” said Jeff Kaplan, managing director of THINKstrategies, a consulting firm focused on the business implications of the technology industry’s transition from a product-centric to services-driven model. “In these webinars, we’ll teach attendees how to make big data financially actionable to lower churn, drive greater monthly recurring revenue (MRR), increase lifetime value (LTV), and improve overall profitability.”
Joining Kaplan on the webinar panel will be Jason Mondanaro, Metanga product director at MetraTech and a global leader in transactional data and micropayment technologies. Kaplan and Mondanaro will cover:
• New commerce, consumption and buyer models;
• How cloud applications generate big data;
• Data storage, synthesis and analysis challenges;
• Benefits of affinity group modeling and trending;
• Big data marketing strategies for the future.
MetraTech Corp. (metratech.com / metanga.com) offers an innovative approach to billing, compensation and customer care. We empower organizations to embrace change through a unique agreements-based billing and compensation solution that models and supports fluid, personalized, multi-party agreements. We automate business processes and business models to address rapidly changing or complex business strategies. Our products are deployed globally, and our customers use MetraTech to securely collect revenue, compensate partners and manage their customer lifecycles in 12 languages, 28 currencies and 90 countries. Customers include Concur, The Depository Trust and Clearing Corporation (DTCC), CETIP, the City of Chicago, Microsoft, PGi and OnStream (National Grid). The company is headquartered in Boston with offices in San Francisco, Paris, Rio de Janeiro and London. MetraTech is a venture-backed, privately held company whose investors include Accel Partners, Meritech Capital and Vesbridge Partners.