In the very heart of Wisconsin, in a small town surrounded by cranberry bogs, dairy farms and pristine nature as far as the eye can see, a visionary team of researchers, scientists and food manufacturing professionals at Nutrativa Global are pioneering the future of natural fruit powders and oils…products that will change the food, beverage, dietary supplement and cosmetic industries. To help spread the word about their popular line of all natural fruit ingredients, the company has launched a new website.
The Nutrativa Global website, which was designed, written and developed by The Goodness Company, a local marketing firm with offices in nearby Wisconsin Rapids, is a well-branded site that offers potential customers an opportunity to learn more about the diverse line of fruit oil and fruit powder products offered by Nutrativa Global.
The fruit powders and oils manufactured by Nutrativa Global add flavor and function to leading fruit drinks, dietary and nutritional supplements, health bars, natural food products, weight loss regimens, skin care products, animal nutrition products and more. These natural ingredient products are grown, harvested and processed in the US, and can be found in nearly every corner of the world.
Nutrativa Global, formerly known as Northern Lights Food Processing, was founded in 1999 with the introduction of a unique line of natural cranberry protein powders and oils. What started with the tart and tiny native Wisconsin cranberry has now evolved to include fruit oils and powders derived from flavorful blueberries, grapes, black raspberries, red raspberries, blackberries and even chia seeds. The company changed its name in 2011 to better reflect the company’s diverse nature and global presence.
Nutrativa Global developed a strong global reputation as the first company in the world to manufacture and market a patented cranberry protein powder. This versatile and dynamic protein powder continues to provide diverse applications for the dietary supplement and functional food markets across the globe.
What is the importance of cranberry products? Central Wisconsin is home to some of the largest cranberry growing and processing facilities in the world. Every day, hundreds of tons of cranberries are juiced, leaving the skins and seeds as a natural byproduct. Nutrativa Global recognized the potential and intrinsic value of these natural byproducts and created unique processes to capture the nutrient rich oils from the miniscule cranberry seeds. These oils are now used in a wide range of nutritional and cosmetic product ingredients. In the same manner, Nutrativa developed patented processes to transform the nutritionally abundant cranberry skins into multi-functional protein powders that are used in dairy products like yogurt and butter spreads as well as in nutritional bars, baking flours, and hundreds of other products.
Company president and one of the world’s leading cranberry ingredient specialists, Tim Heeg believes that his company is on the cutting edge of functional, healthy fruit-based ingredients. He is confident that his new website will generate significant interest in his company’s offerings, and will help him continue to lead in a competitive marketplace. “Nutrativa Global was an industry pioneer with our patented cranberry protein powder,” says Heeg. “The company continues to add new products in response to the changing needs of our customers, who rely on us to find the best, all-natural ingredient solutions for their products. Our new website is a strong tool to communicate what makes us different, and most importantly, what makes us better than our competitors,” says Heeg.
The Nutrativa Global website (NutrativaGlobal.com) contains information about the company, the full line of fruit ingredients, product descriptions, product benefits, industry applications and more. The site aims to be a leading resource for information about the benefits of cranberry and other all-natural fruit-based ingredients. “Our goal is to provide our clients with strong, evidence and research-based information about our products and product benefits. As leaders in the fruit ingredient industry, Nutrativa Global promises to continue our innovation, and to share our news and progress through our new website,” says Heeg.