NewswireToday - /newswire/ -
Leominster, MA, United States, 2012/06/01 - BayaSoft, an innovator in online research data collection software and services, today unveils its new company name, Jibunu™, with its tagline, “Ask Anything,” at the MRA’s annual conference in San Diego - Jibunu.com / BayaSoft.com.
BayaSoft, an innovator in online research data collection software and services, today unveils its new company name, Jibunu™, with its tagline,“Ask Anything,” at the MRA’s annual conference in San Diego. The new name and brand reflect the company’s technical ingenuity and prominence, new service offerings, and growing client base.
“A new name and brand identity made sense, given our growth,” said Phil Berry, president at Jibunu. “We’re a very different organization than we were in 2003 when we opened shop. This change reflects the culture we’ve built of partnering collaboratively with clients, advancing our industry through technical innovation, and consistently obsessing over quality.”
Ken Berry, chief strategist at Jibunu, explained the new name’s origin. “Jibunu is derived from two words: jibu, meaning to answer or respond, and ubuntu, meaning all the best qualities that make us human: openness, cooperation, acceptance, inventiveness and encouragement. We were inspired by that combination, since responsiveness, creativity, and respect for our clients and for each other are paramount values here.”
“The online research industry changes rapidly, and with those changes come incredible opportunities for research groups to innovate and differentiate themselves,” said Phil Berry. “Jibunu has an exciting story to tell about how uncaged custom programming on the Jibunu platform will allow researchers to capitalize on these opportunities and reinvent themselves as insight leaders. With Jibunu, you really can ask anything, anywhere, of just about anyone.”
Ken Berry added,“Our experienced team consistently delivers rapid, sophisticated, error-free surveys. It’s a level of quality and service that can’t be found elsewhere. MRA conference attendees will see firsthand why researchers choose Jibunu for custom, complex market research programming and hosting.”
Jibunu will demonstrate its extreme survey programming capabilities at the MRA conference. Stop by booth 206 to learn about custom conjoint implementations, Flash interactivity, mobile research, virtual environments, and the full range of innovative solutions the Jibunu platform provides.
The MRA conference takes place at the Hilton, San Diego, California, June 4-6, 2012.
Founded in 2003, Jibunu (formerly BayaSoft) provides innovative online data collection solutions for premier research. Jibunu’s expert team and proprietary platform support boundless survey programming including extreme logic, complex conjoint and discrete choice models, adaptive and max-diff projects. Capabilities include virtual environments, diary studies, interactive and Flash features, custom graphics and multimedia, mobile surveys, multi-language overlays and translations. Jibunu (jibunu.com) is a trusted partner of research organizations of all sizes and in many verticals, including pharma/healthcare, IT, financial, consumer, and B2B. Jibunu enables clients to confidently execute their research vision online.
Laurie Azaria Klausner - VP of sales, marketing and client services