PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Scala, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Information and Advertising United in One Digital Communication System Reach 5,7 Million Passengers at Naples Airport - In order to enhance the customer experience at the airport, the airport management company Gesac decided recently to install two LED walls, of 3 by 4 meters each, for marketing purposes - Scala.com
Information and Advertising United in One Digital Communication System Reach 5,7 Million Passengers at Naples Airport

 

NewswireToday - /newswire/ - Naples, Italy, 2012/06/01 - In order to enhance the customer experience at the airport, the airport management company Gesac decided recently to install two LED walls, of 3 by 4 meters each, for marketing purposes - Scala.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Display Equipment/Signage Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

These impressive screens run on Scala software and now serve as the core element for the communication and advertising strategy at the airport.

Scala today announced the installation of two large LED walls at Naples International Airport, executed by Scala Certified Partner Konvergence. Capodichino Airport in Naples welcomes 5,7 million travelers annually.

In order to enhance the customer experience at the airport, the airport management company Gesac decided recently to install two LED walls, of 3 by 4 meters each, for marketing purposes. These impressive screens run on Scala software and now serve as the core element for the communication and advertising strategy at the airport.

“Konvergence has created an eye-catching digital installation that immediately draws the attention of everyone in the departure hall of Naples Airport,” states Damon Crowhurst, Senior Director, Scala EMEA. “An airport is open and operational 24/7 and 365 days a year. That means that the proven stability and perfect playback quality of the Scala software is crucial for promoting the airport’s services.”

The LED walls are located in the main entrance area of the departure hall, so they are clearly visible for all passengers, who can view a combination of important airport service information messages combined with advertising. By displaying the ads next to or in line with important airport services information, a much higher “guaranteed” viewing rate is created versus screens that only have an advertising focus. By selling advertisement slots, Gesac are able to reduce the overall cost for operating the site significantly.

“At first I was a little afraid Scala was too complicated, looking at the wide range of functionalities available in Scala Content Manager,” said Guglielmo Cirillo, Product Manager Advertising at Gesac. “I wanted something simple and reliable. However, when I started working with Scala, everything became clearer and I understood that all the available functionalities are there to give us more flexibility, especially for scheduling activities. And any time now when I have a new particular requirement, I discover it’s already present in Scala, ready to be used.”

About Gesac
Gesac S.p.A. – Gestione Servizi Aeroporti Campani – was established in 1980 by the city of Naples, the Province of Naples and Alitalia as a majority state-owned company. Fully aware of the strategic importance of private management for the future development of not only the airport but the city as well, the public partners (City and Province) decided to privatise Naples airport making it Italy’s first privatised airport. On December 21, 2010, pursuant to an agreement signed on October 1st, the sale of the majority of the shares in Gesac (gesac.it) was finalised and the ownership of the company was definitively transferred into the hands of the Italian F2i – Fondi Italiani per le Infrastrutture- Group. Everyone interested in advertising its brand at the Capodichino airport can contact GesacADV by phone (081 7896496) or by email (adv[.]gesac.it).

About Deltronics
Deltronics (deltronics.it) is a company specialized in the production of large display and information systems LED based, for internal and external environment. Deltronics is a patentee for different products, from printing circuit to the visualization system and mounting machine. Since more than 20 years we are in visual communication market always ready to realized complex and customized projects. We have been the first to patent the VIDEOINSEGNA © (video sign) with remote management system and automatic update that can be adapted to any commercial category. Deltronics has national and international customer using its display in different locations.

About Konvergence
Konvergence (konvergence.it) offers a wide range of innovative IT solutions and services for the retail industry and is an Italian market leader in retail solutions. Through its strategic partnerships, Konvergence is able to offer the best integrated solutions and services available in the market, ranging from strategic management surveys to comprehensive CRM and supply chain projects. Konvergence has local offices in Bologna, Milan, Ravenna, Rome, Pescara and Campobasso.

About Scala
Driving more than 500,000 screens worldwide, Scala, Inc. (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa. USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. Connect with Scala via Twitter, Facebook and LinkedIn.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Display Equipment/Signage Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Scala, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Display Equipment/Signage articles,
CATCH Visitors via Your Competitors Announcements!


Information and Advertising United in One Digital Communication System Reach 5,7 Million Passengers at Naples Airport

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Scala |
Publisher Contact: Scala.com - Digital Signage Company 
scala.pr[.]scala.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Scala, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Display Equipment/Signage via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Scala, Inc. / Company Profile


Read Display Equipment/Signage Most Recent Related Newswires:

ITSENCLOSURES Installs Digital Signage Kiosk At The John Glenn Columbus International Airport
Tripp Lite's New MST Hubs Help Users Create Dazzling Multi-Monitor Displays
Australia’s First Dynamic Stand Management System Powered by Scala
Scala Independently Certifies Two Chrome Devices for Digital Signage Solutions
WAND to Host Advanced Digital Menu Board Techniques Session at NRA Show
Frost & Sullivan Commends Gefran for Developing a Proportional Integral Derivative Controller with the Largest Display in its Market Category
AGDisplays Performs OCA Bonding Solutions for an Increase in Coverage Over Full Optical Bond
WAND Corporation Opens New Headquarters and Restaurant Technology Center
Scala Digital Experiences Featured in Six Partner Booths at Digital Signage Expo 2016
QisDesign A&D Roadshow Makes a Stop at La Murrina Showroom in West Hollywood to Showcase Award-Winning LED Lamps
BenQ’s New eSports Brand ZOWIE is the Official Monitor Sponsor for UMG in 2016
Scala to Highlight 6 Unique Interactive Digital Retail Experiences At ISE 2016
ATEN Showcases Stunning 3-in-1 Solution At ISE 2016
BenQ Showcases Latest Ed Tech Solutions at TCEA 2016
Texas Dairy Queen and WAND to Showcase Digital Menu Board Capabilities at Upcoming Conference

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)