Bling campaign delivers results in both uptake and ROI
RAKBANK announced that it has won the “Best Marketing Campaign of the Year” award at the Middle East Prepaid Awards 2012 for its MasterCard Bling campaign. The award was presented to the bank at a gala award dinner that brought together senior professionals and experts from the prepaid industry.
An international panel of accomplished industry experts selected RAKBANK’s light-hearted and bold marketing campaign as it delivered results, both in terms of uptake and return on investment.
The multi-phase 360-degree campaign portrayed cash as being ‘last season’ and the MasterCard® Prepaid Cards, Bling and Loaded, as the best and coolest alternatives when spending offline and online. The campaign reached its target audiences through a mix of media channels, addressing each audience through a different and unique execution and customized promotions.
“We are honored to receive this prestigious award in its inaugural year. It serves as further recognition of our creative and innovative approach to marketing our evolutionary products,” said Graham Honeybill, Chief Executive Officer, RAKBANK. “We received an overwhelming response from our customers when we launched MasterCard Prepaid Cards campaign and we are delighted to see that it generated the same response from the industry.”
Over the years, RAKBANK has created a distinctive reputation by not only offering innovative products and award-winning service, but also by choosing to steer clear of the solemn approach to marketing that has been traditionally adopted by most banks in the UAE.
Eyad Al-Kourdi, vice president and country manager, UAE, MasterCard Worldwide commented; “We would like to congratulate RAKBANK on being awarded this well-deserved accolade from prepaid industry experts. As a global leader in the payment industry, MasterCard continues to work closely with customer financial institutions to develop award-winning, innovative products and solutions for consumers’ evolving needs.
By recognizing and rewarding outstanding companies and individuals operating in the prepaid industry, Middle East Prepaid Awards provides the right platform for leading industry players to celebrate their achievements.
“MasterCard prepaid cards offer cardholders more convenience, flexibility and secure access to funds. They also deliver a valuable and cost effective financial inclusion tool for underbanked consumers and enable them to supervise their spending, budgeting and bill payments, thereby simplifying their money management process,” Al-Kourdi concluded.
RAKBANK MasterCard Prepaid Cards are the smart and modern alternative to cash. They are particularly useful for residents without a Bank account and consequently, a debit or credit card, including students, stay-home mothers and new UAE residents. RAKBANK Loaded and RAKBANK Bling are reloadable Cards that can easily be topped up with money and used at any merchant outlet that accepts MasterCard Cards globally, including online merchants.
RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a leading retail and small to medium business bank in the UAE, serving over 400,000 customers. Founded in 1976, the Bank is one of the country’s oldest local financial institutions and today one of its fastest growing and most dynamic banks in the UAE.
RAKBANK offers a wide range of personal and business banking services throughout its 31 branches, as well as its telephone, Online, and Mobile banking channels. The Bank is a leading provider of credit cards and a prominent player in mortgage lending and small to medium enterprise finance.
Customer service excellence is a cornerstone of the Bank’s success, the bank having been voted in 2010 for the fifth consecutive year as as #1 Bank in Customer Service in the UAE Annual Bank Benchmarking Study. For more information, you can visit rakbank.ae, rakbankdirect.ae, or contact the Call Centre at +9714 213 0000. You can also connect to RAKBANK via twitter.com/rakbanklive andfacebook.com/rakbank.