Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile, and social, has announced its North American Partners of the Year. The awards, presented at Amplify, Silverpop's tenth annual customer conference, went to AcquireB2B for agency partner of the year, Agilone for technology partner of the year and Gravity Point for consulting partner of the year.
"Silverpop is passionate about helping marketers dramatically improve their programs and level of engagement with their customers. Our partners are playing an increasingly important role in working alongside us to deliver these game changing results to Silverpop clients," said Will Schnabel, senior vice president of international business development at Silverpop. "It was our pleasure to specifically recognize AcquireB2B, Agilone and Gravity Point for the work they have done to help Silverpop customers be more efficient and more successful."
AcquireB2B serves as a virtual addition to marketing teams, assisting with marketing and lead generation efforts. The company helps marketers design, implement and improve how they use marketing automation and provides consulting and services for marketing automation strategy and tactics, data cleaning, segmenting and appending, content development and design, campaigns, systems integrations and metrics.
Agilone provides a Cloud-based marketing intelligence technology platform that automatically combines big, disparate prospect and customer data into one highly cleansed customer dataset. The platform combines this with advanced predictive modeling technology and is easily accessed by end users through Agilone's native reporting and campaign extraction applications or via API. The Agilone solution optimizes for high customer life-time value and marketing spend.
Gravity Point provides business process solutions and integration with CRM, marketing automation and Internet technologies and assists in the areas of lead generation, customer acquisition and up-sell opportunities. Companies implement Gravity Point's solutions and methodologies, instantly adding value and return on investment to any sales or marketing project.
In 2011, 20 percent of Silverpop's new business was tied to partner relationships. Additionally, 50 percent of current Silverpop customers are now using at least one partner to complement their marketing efforts in Silverpop EngageTM. The recent North American Amplify event kicked off with a partner and agency summit, allowing SIlverpop customers to mingle with partners and learn more about their offerings. A partner pavilion was available to the more than 550 attendees throughout the conference.
Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe.