Following two successful test issues in October 2011 and January 2012, the June/July issue hits newsstands nationwide today with a cover price of $3.99. The issue will also be available for download on Zinio, B&N Nook, Kindle and Apple Newsstand this week.
The launch issue focuses on quick, colorful makeovers for maximum impact around the home and features familiar HGTV network stars such as Sabrina Soto, Emily Henderson and Chip Wade. Plus, editors demonstrate how to salvage unique yard-sale finds, paint like a pro, create a stylish outdoor room on a budget and more. Readers also get a sneak peek at the contestants from season seven of HGTV Design Star, premiering tonight at 9 pm EST on HGTV.
“We’re thrilled to be moving forward after readers responded so well to our first two test issues,” says Sara Peterson, HGTV Magazine’s editor in chief. “HGTV Magazine is all about creating a happy home. We give readers lots of insider tips from HGTV hosts and focus on fun, fast makeovers that make a big difference all around your home."
Under the leadership of HGTV Magazine Publisher/Chief Revenue Officer Dan Fuchs, the magazine is attracting advertisers across numerous categories, including home decorating, building supplies, retail, food, financial services, automotive and beauty for the June/July debut and the rest of the year. The rate base for the issue is 450,000, one of the largest consumer magazine launches in the past decade.
“The magazine has struck a chord with advertisers not only because it leverages the power of the HGTV brand, but also because it has created a new category of what we call ‘home lifestyle’—merging great accessible decorating ideas with advice about all the other issues that relate to your home, from shopping and real estate to entertaining and gardening,” Fuchs says.
The launch issue has 148 total pages, 50 of them advertising. For the remainder of 2012, HGTV Magazine will publish September, October/November and December issues.
About HGTV Magazine
HGTV Magazine, a joint venture between Hearst Magazines and Scripps Interactive Networks, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day—from painting to pillows to property values—in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines, a unit of Hearst Corporation (hearst.com), one of the nation's largest diversified communications companies, is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 87 million adults (Spring 2011 MRI) with its 20 titles.
America’s leading home and lifestyle brand, HGTV (HGTV.com) features a top-rated cable network that is distributed to more than 99 million U.S. households and the HGTV website, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME consumer products line which showcases exclusive collections of paint, flooring, soft goods and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.