The Asia Pacific (APAC) secure content management (SCM) market showed an upward trend in 2010 and posted a market growth rate of 10.7 per cent. Future trends indicate that this market is likely to witness an exponential compound annual growth rate (CAGR) of 17.9 per cent between 2010 and 2017. The growing adoption of e-mail security solutions and Web-based technologies is positively influencing business processes and enabling enterprises to effectively tackle rising cyber threats.
New analysis from Frost & Sullivan (networksecurity.frost.com), Analysis of Asia Pacific Secure Content Management Market CY2010 recorded revenue of $499.5 million in 2010, up from $451.1 million in 2009, and forecasts potential revenue to reach $1578.3 million by 2017. This is boosted by the rising demand for Web security solutions as enterprises have begun migrating their processes to the Web.
APAC enterprises have more mature mindsets towards information technology (IT) security due to the greater awareness about the consequences of cyber attacks. These adverse effects are becoming more pronounced with business being increasingly conducted online. As a result, enterprises are forced to commit more resources to SCM technologies to counter the dynamic threats, which are constantly testing the resilience of their network defences, be it in the form of spam or malware.
"Both the e-mail and Web gateways are likely to play important roles in facilitating business processes, as IT becomes more integrated into the business DNA of enterprises," notes Frost & Sullivan Industry Analyst Cathy Huang. "This ensures that the integrity of Web and e-mail channels will be critical in enabling them to achieve their objective."
With both cyber threats and Web users expected to become more sophisticated, the onus is on vendors to incorporate greater threat intelligence and user management capabilities into their solutions for a more comprehensive SCM solution for e-mail or Web gateways.
The emergence of converged platforms has made SCM solutions more accessible and affordable. The ability of converged platforms to offer defence-in-depth protection is also viewed as an important element to combat sophisticated threats.
APAC enterprises are utilising Web security solutions to provide inbound protection for their Web gateways, as well as to manage their Web-centric employees and enhance their productivity levels. Meanwhile, the e-mail security solutions market is slowly turning into a replacement market while simultaneously tackling enterprises' rising demands for data loss protection.
However, the changing dynamics in the e-mail security segment will herald greater pricing pressures on vendors and higher price sensitivities among enterprises. The rapid emergence of managed security services in APAC is also likely to pose stiff competition to the product market, as more enterprises look to leverage benefits associated with the services model.
With more innovative technologies being introduced into the IT security arena, particularly on the Web front, the SCM market may find itself being replaced by more advanced and relevant technologies catering to the latest security requirements on e-mail and Web gateways.
"The growing market spotlight on IT security issues has also encouraged vendors to look at new and refreshing ways of solving security issues faced by enterprises in today's environment," notes Huang. "With cloud and mobile computing trends in the enterprise space on the anvil, the Web security market will witness greater competition, thus resulting in vendors providing customised solutions."
If you are interested in more information on this study, please send an email with your contact details to Jessie Loh, Corporate Communications, at jessie.loh[.]frost.com.
Analysis of Asia Pacific Secure Content Management Market CY2010 is part of the Network Security Growth Partnership Services program, which also includes research in the following markets: Asia Pacific Network Security Market CY 2010, Asia Pacific Network Security Market Q1 2011, Asia Pacific WAN Optimization Controllers Market CY 2010, and Asia Pacific Application Delivery Controllers Market CY2010. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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