NewswireToday - /newswire/ -
Rochelle Park, NJ, United States, 2012/05/23 - Strativity Group signed a strategic alliance in Spain to bring proven Customer Experience Management (CEM) methodologies to Spanish and Germany markets. CEM is a powerful differentiator for evident growth, especially now in times of crisis in Europe.
Strativity Group, Inc. signed a strategic alliance in Madrid, Spain this February with Buljan&Partners Consulting to bring Strativity’s proven Customer Experience Management methodologies and execution success to the Spanish and German markets.
On Thursday May 17, 2012 an exclusive Goethe Foundation event on “Customer Experience Management (CEM)” was held in Madrid, Spain to emphasize the importance of the customer experience to local executives representing some of the world’s most exciting brands, showing them that CEM is a powerful differentiator for evident growth, especially now in the times of crisis in Europe. The event proved that Strativity Group’s alliance with Buljan & Partners is a huge resource for European business’ looking to become more customer-centric.
Tools for customer experience success include Experience 360®, Experience Inventory ™, Experience Innovation Workshops, CEM Certification, The Economics of Customer Experience™, Customer Strategy Assessment ™ as well as Evolve Your Performance™ training programs that will be adapted to local market requirements.
Lior Arussy, President of Strativity Group, Inc., presented results and the success of customer experience projects with a concrete example of a success story explaining:
• CEM is imperative for every company;
• CEM is directly related to Employee Engagement;
• CEM is profitable: you can sell more and better.
Lior Arussy is an internationally acknowledged expert in “Customer Experience Management” having implemented over 150 projects, impacting 200 million customers, 300,000 employees, in 21 countries.
Gregorio Busto, Manager at Mercedes-Benz Espana says,"Lior Arussy's master lines about customer experience show the way to reach the hearts of the customers. It was an inspiring event that anticipates the needed changes to succeed in today’s competitive markets."
Expanding Strativity’s Customer Experience Consulting and Research expertise in this new international partnership will enhance Customer Experiences in European organizations to increase profitability for businesses with customer-focused leadership.
For more information regarding the partnership and available services visit strativity.com/.