Antenna Software, Inc., helping enterprises to build, manage and publish mobile apps and websites that transform business, today announced it will be speaking at the prestigious Enterprise Mobility Exchange 2012 event in Rotterdam, Netherlands from May 21-23, 2012. Jim Somers, chief marketing and strategy officer, will present “Turning Mobile Apps into Real Business Opportunity and Success.” The session will explore how enterprises need to take a more holistic approach to defining their mobile strategy and how measuring the impact of mobile projects is key to delivering experiences that count.
Enterprise Mobility Exchange: Using Mobile Technology to Increase Profitability, Productivity & Customer Service Excellence
Enterprise mobility is now widely recognized as a strategic enabler to achieve best-in-breed customer experience, operational efficiency and workforce productivity. However, it can be a real challenge to implement the right mobility solutions that will help you set your business apart from your competitors.
This unique exchange format provides 100 CIOs, Heads of Mobile Workforce, Fleet Management and Operations professionals with the platform to network and discuss the challenges enterprises face in implementing mobile technology for their field workforce. Delegates also engage in a series of one-to-one, pre-arranged meetings with the leading suppliers in the enterprise mobility space.
Jim Somers is responsible for overseeing Antenna’s global marketing initiatives and amplifying Antenna’s leadership voice in the enterprise mobility sector. He is an accomplished mobile executive with more than 15 years of experience in technology, communications and software industries and a proven track record of leading successful product launches in consumer and business technology markets.
Prior to Antenna, he was vice president, marketing for Fiberlink Communications, a leading provider of mobile workforce solutions for global multinational enterprises. He also served as director, marketing services for Responsys and spent four years at AT&T as a marketing director in the company’s consumer products division.
Jim has spoken at numerous industry events in the past, including Oracle OpenWorld, WES, Planet of the Apps, CTIA APP-solutely Enterprise, and MobeyForum.
“Turning Mobile Apps into Real Business Opportunity and Success”
Tuesday, May 22, 2012
3:05-4:00 pm. CEST
Enterprise Mobility Exchange (Europe)
Beurs-World Trade Center
Beursplein 37 3011 AA
Antenna provides the most complete cloud-based enterprise mobility suite in the market, enabling both IT pros and business executives alike to create and manage mobile apps, websites and content across the entire business. AMPchroma™ gives Global 1000 companies the ability to create, control, measure, adapt and future-proof their mobile business strategies for employees, partners and customers in one place, increasing productivity, connectivity and engagement. Antenna's integrated suite of mobile services provides unparalleled creativity, control and visibility throughout the entire mobile value chain. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world.
For more information, and to stay up to date on Antenna news, visit antennasoftware.com and follow @AntennaSoftware on Twitter.