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Focus Reach Generates Unprecedented Response - Focus Softnet’s most recent offering, Focus Reach, fashioned for the Small Office Home Office (SOHO) and small businesses segment, was welcomed as a comprehensive solution by customers and distributors alike.
Focus Reach Generates Unprecedented Response


NewswireToday - /newswire/ - Dubai, UAE, United Arab Emirates, 2006/11/29 - Focus Softnet’s most recent offering, Focus Reach, fashioned for the Small Office Home Office (SOHO) and small businesses segment, was welcomed as a comprehensive solution by customers and distributors alike..

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Focus Softnet, a leading software development company in the Middle East, had a hugely successful Gitex 2006, with customers and distributors alike welcoming the launch of the company’s newest product, Focus Reach. Exhibiting for the eleventh consecutive year, Focus Softnet also unveiled the latest version of its ERP – Focus RTNet, signed up distributors for countries like Bahrain, Qatar, Syria and Jordan and won new customers for its accounting and management software - Focus 6 and its ERP solution - Focus RT at Gitex 2006.

Focus Reach, the organisation’s comprehensive answer to the business needs of small and growing companies of the region, proved to be a tremendous success with more than 2000 copies of the solution being sold within a week of the launch. Focus Softnet also signed up with 8 distributors from Middle East during the five-day exhibition, all of whom displayed enthusiasm and support to the new product.

“Gitex has given us great response and sales leads over the years. It has been a great platform for us to raise Focus' profile, position and brand image that we have gained over the years in the Middle East. This Gitex, Focus Softnet once again proved that we have the customer need as the driving focus behind our functioning. The overwhelming response to Focus Reach illustrates well that our commitment is well understood by the businesses of the Middle East. With the launch of Focus Reach, we made our entry into the small business segment, which was a totally new market for us. We were amazed by the response we received for this product. We have had queries for Focus Reach from customers and distributors as far as Iran, Syria, Jordan, Libya and even Kenya,” said Mr. Ali Hyder, Chief Executive Officer, Focus Softnet.

Focus Reach, a new age accounting solution that is made especially for the SOHO segment, comes with several features and tools that makes it one of the best and most intuitive choices for small businesses. The product’s modules cover every aspect of an organisation’s functioning including Financials, Sales, Inventory, Purchase, Job Costing, Production, Payroll and Cheque Management.

Focus Reach comes with several tools that have been incorporated to give companies much more flexibility and efficiency in the everyday running of the business. Some of Focus Reach’s tools include Document Designer, Report customisation, Data forms customisation, User level security, Filter report and Work flow definition. Some of its features include Multi Company Consolidation, Multi Location Warehousing, Multi Department, Multi Cost Centre, Multi region/ Sales Man, Multi Currency, Bank Recon (BRS), Sales Module, Purchase Module, Job Costing, Expiry Based Reports – Passport, visa, Batch control to name a few.

“We are happy to sign up as a distributor for Focus Reach in the Bahrain. Focus Reach is not only a feature-rich management solution for small businesses but it is also very competitively priced. Focus Reach can prove to be the perfect solution for businesses which are just starting out as well as small businesses that have grown to a certain extent and are looking for a solution to aid them through the next stage of development. We see a huge potential for this product in Bahrain and look forward to extending our partnership to other Focus solutions as well," Mr. Abdulla Madan, Group Chairman & MD of Bahrain-based Capital Group.

Focus Softnet has built itself to be a vendor of note riding on the virtues of addressing customer needs, taking into consideration their constraints as well. The company stands a corporation of size with 21 offices worldwide, including India, Oman, Bahrain, Dubai, US, Singapore and Malaysia, over 20,000 clients, a team of well trained, customer-aware personnel and over 14 years of a sparkling track record of delivering quality services.

About Focus Softnet
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East.

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Written by / Agency / Source: Oak Consulting FZC


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Focus Reach Generates Unprecedented Response

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