Suzuki Saudia, the sole distributor for the Japanese automaker Suzuki in the Kingdom of Saudi Arabia, Morocco and Yemen has announced its intent to open a new showroom at Dhahran road in Al Khobar, KSA The move comes as Suzuki Saudia seeks to address the increasing demand for Suzuki vehicles in the kingdom. The new showroom is a key tenet of Suzuki Saudi’s expansion plans that include a full scale distribution network in major cities of the Kingdom.
Ahmed Shamaile, Sales Manager, Suzuki Saudia, commented, “Suzuki Saudia is emphasizing automobile quality and is also promoting a highly customer-centric ethos at its showrooms and dealerships. The opening of our new branch in Al Khobar will allow us to provide a higher standard of service to our customers due in part to geographical proximity to key markets. We are committed to increasing customer loyalty to the Suzuki brand through a service-oriented structure leveraging the latest technologies.”
Suzuki Saudia offers various automobile models across a broad spectrum of options and engine capacities. The company’s automobiles are enjoying an increase in popularity in the Saudi market due to their endurance, and the emphasis on form as well as function. The cars are geared towards a wide range of users from young drivers to small families.
The Suzuki Saudia dealership has 4 branches and is headquartered in Jeddah, in addition to having showrooms in Tabuk, Madinah, Qaseem, Makkah, Riyadh, Jubail, Dammam, Hofuf, Taif, Khamis Mshiet, Jizan, Naheel, and Yunbou, with the Al Khobar branch imminent. In addition, the company has authorized dealers in Al Jouf, Hafr El Batin, Najran, Hail, and Abha.
“Suzuki Saudia has sustained its brand image by exploiting hi-tech developments from the Japanese automaker to offer performance, versatility and ride comfort. With our emphasis on quality and service provision, Suzuki Saudia is taking market share from better known brands and is entrenching its presence in Saudi markets,” Shamaile added.
Suzuki Saudia has increased its branches from 16 in 2005 to 21 in 2007 as part of its strategy to put customer access points within easy reach of key markets. The company is also looking to offer improved service delivery through its dense showroom network.