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Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM - Thomas Murray switched from Salesforce.com to SugarCRM to boost efficiency, improve marketing effectiveness, and lower costs
Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM

 

NewswireToday - /newswire/ - Cambridge, Cambridgeshire, United Kingdom, 2012/05/01 - Thomas Murray switched from Salesforce.com to SugarCRM to boost efficiency, improve marketing effectiveness, and lower costs.

   
 
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SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that Thomas Murray, a specialist custody rating, risk management, and research firm serving the global securities services industry, switched from Salesforce to SugarCRM to boost efficiency, improve marketing effectiveness, and lower costs. The company’s Sugar solution has cut email marketing costs in half and reduced the time it takes to manage distribution lists for a typical press release from an entire day to just one hour.

With over 7,000 clients in the charitable and financial services sector, Thomas Murray required a centralised system for storing contacts and maintaining distribution lists. The company purchased a few licenses for Salesforce to address the problem but the per-person pricing scheme for emails was expensive. “We wanted to send email campaigns and newsletters to over 2,000 people a day,” explains Albert Kwok, Operations and Development manager at Thomas Murray. “Salesforce was limiting us to 500 emails a day before hitting us with a high tariff.”

Thomas Murray also wanted to produce targeted email lists for product releases, campaigns, and client newsletters. Automatically managing sales and contact distribution lists was equally important. “The contact list is vital for the distribution of marketing and campaigns,” notes Kwok. “Before Sugar, our method was time consuming and prone to errors.”

After a careful analysis of other CRM solutions, Thomas Murray selected Sugar. The company started with Sugar’s Community Edition and moved to Sugar Professional to gain additional features, including access control options to manage data sharing and a workflow management application that streamlines critical business processes. Installation and migration from Salesforce was quick and easy. Thomas Murray’s Sugar solution:

• Cuts the cost of email marketing in half
• Reduces PR list management from an entire day to one hour
• Ensures marketing efforts reach the right recipients
• Monitors customer responses to marketing campaigns
• Helps identify new ways to sell additional services

“Without a doubt, installing Sugar has been an excellent business move,” Kwok concludes. “The solution is affordable and easy to customise. We also get the professional support we need whenever we want. No other CRM provider comes close to giving us all this.”

“SugarCRM has enabled Thomas Murray to cut operational expenses and identify new revenue streams while improving sales and marketing efficiency,” remarks Tom Schuster, Vice President and General Manager of SugarCRM Europe. “With Sugar, the company is well positioned to leverage its market presence and expertise into sustainable growth.”

About Thomas Murray
Thomas Murray is a specialist custody rating, risk management and research firm specialising in the global securities services industry. Thomas Murray was established in 1994. The company tracks and analyses over 250 custodians globally and monitors the risk of over 100 capital market infrastructures. The company has a strong position as a provider of public and private ratings and risk assessments on global custodians, domestic custodian banks and capital market infrastructures.

About SugarCRM
SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000, 000 end users in 192 countries. Over 7,000 organisations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognised for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

 
 
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Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM

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