DITTO.com launches an eCommerce site for designer eyewear, featuring first-of-its-kind 3D virtual fitting technology. Offering hundreds of designer prescription and non-prescription glasses and sunglasses, DITTO.com transforms the way consumers shop, try on and purchase fashionable eyewear.
DITTO.com is a website that allows consumers to record a short video with their webcam to create a 3D virtual self, or “DITTO”. Users can virtually try-on eyewear in 180-degree views to see how a particular style looks and fits their face before they make a purchase. DITTO.com also integrates social media features, allowing the user to post side-by-side snapshots of their DITTO in different glasses to Facebook to poll friends for opinions.
“Great eyewear changes your mood and your persona,” says Kate Endress, cofounder and CEO of DITTO.com. “Yet buying them at stores leaves you with limited selection and, to date, buying online hasn’t been a viable option because of one big question: Do they fit? We couldn’t be more excited to launch DITTO.com, which we believe will take online shopping for eyewear to the next level. Through partnerships with some of the world’s best brands, our proprietary technology and phenomenal customer service, we are going to make buying glasses as much fun as wearing them.”
DITTO.com offers a wide selection of designer frames from well-known luxury brands such as Persol, Chloe, Ray-Ban, Tag Heuer, Vera Wang, John Varvatos, and many more, to boutique brands like Alain Mikli, 3.1 Phillip Lim, Linda Farrow, and Selima Optique.
“We are excited to be working with DITTO. Their innovative technology solves a real problem for customers, and their website showcases our products beautifully,” says Steve Horowitz, President of REM Eyewear, who designs and markets John Varvatos eyewear.
Frames are sold at suggested retail prices ranging from $110 to $1,800 and high-quality anti-reflective coated prescription lenses are included at no cost on optical glasses. These exact lenses often cost more than $150 at retail locations. Customers receive their new glasses within 10 days with free shipping, free 90-day returns and first class customer service.
Visit DITTO.com to “See yourself!”
DITTO (Ditto.com) is an ecommerce site for designer eyewear. Based in Mountain View, CA, DITTO uses patent-pending technology to let customers create a DITTO, a 3D virtual self, from video footage from their webcam so they can try on glasses to see if they fit and look great in 180 degree views before they buy them from the site. The site offers an extensive collection of frames from designers such as Persol, Chloe, Ray-Ban, Tag Heuer, Vera Wang and others, free prescription lenses and first class customer service. The company was cofounded by Kate Endress while in business school at Stanford, and Sergey Surkov and Dmitry Kornilov who were previously engineers at Google and Nokia, respectively. DITTO is venture backed by August Capital.