PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: NeonDrum Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

The Chartered Institute of Marketing Partners with Cognisco to Launch Digital Marketing Assessments - New ‘Digital Marketing Capability Analysis’ tool measures employee competency and confidence - CIM.co.uk / Cognisco.com
The Chartered Institute of Marketing Partners with Cognisco to Launch Digital Marketing Assessments

 

NewswireToday - /newswire/ - London, United Kingdom, 2012/04/26 - New ‘Digital Marketing Capability Analysis’ tool measures employee competency and confidence - CIM.co.uk / Cognisco.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The Chartered Institute of Marketing (CIM) has teamed up with Cognisco, a leading provider of intelligent employee assessments, to offer a ‘diagnostic tool kit’ for digital marketers which will measure their competency levels in performing their roles.

The ‘Digital Marketing Capability Analysis’ tool offered by Cognisco is part of the CIM’s diagnostic suite of employee assessment tools and is designed for digital marketers at practitioner level and above.

It measures a unique combination of knowledge, competence and confidence, giving managers an insight into an individual’s knowledge and understanding about their jobs as well as their knowledge gaps and specific training needs. It will also highlight ‘star performers’ – talented individuals that could be used in other areas of the business.

David Thorp, Director of Research and Development at The Chartered Institute of Marketing comments,“We have launched this assessment in partnership with Cognisco to meet demand for digital marketing assessment and training. Digital marketing is changing fast and it is vital that marketers’ skills are fresh and up to date so they can maximise new business opportunities in this space.”

Mary Clarke, CEO of Cognisco says,“We are delighted to partner with CIM in the provision of a digital marketing assessment. In this rapidly changing market place, employers must have insight into the skills, knowledge, competence and confidence of their marketing colleagues. Digital marketing is becoming an essential component of a company’s marketing efforts. However, it is evolving quickly in line with technology advances so it is necessary for managers to understand where skills gaps lie so they can improve knowledge through targeted training and intervention.”

The online assessment tool takes approximately 30 minutes to complete and covers areas such as implementing and planning a social media campaign; implementing SEO and search advertising; writing and influencing blogs and online advertising. The assessment takes the form of online multiple response and scenario-based questions.

The full assessment takes up to five hours to complete although participants will only complete the modules that are relevant to them. The cost is £75 plus VAT per user.

About Cognisco
Cognisco (cognisco.com) is a global leader in measuring employee knowledge and confidence, working with companies in more than 150 countries and 30 different languages. Headquartered in the UK with an office in New York City, its unique online knowledge development solutions enable customers, including some of the world’s biggest brands, to accurately assess and measure levels of individual understanding and confidence. By combining human capital consultancy, online appraisal and learning, Cognisco provides its customers with critical data which enables companies to reduce risk and cost, while increasing operational performance and ROI. Cognisco believes in enabling individuals to reach their true potential by constantly placing them in a position to excel so that employers can continuously improve business performance.

About The Chartered Institute of Marketing
The Chartered Institute of Marketing (cim.co.uk) is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911 it has for a century defined the marketing and sales standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals and businesses around the world.

For more information, contact Kathryn Hughes
E: Kathryn[.]kayakpr.co.uk - P: +44(0)20 8547 4022/+44(0)78 0182 3839

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: NeonDrum Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


The Chartered Institute of Marketing Partners with Cognisco to Launch Digital Marketing Assessments

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Liz Hartney - NeonDrum.com 
+44(0)75 1051 8732 Kathryn[.]kayakpr.co.uk
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any NeonDrum Ltd securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From NeonDrum Ltd / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

AMA San Diego Debuts Global Brand Identity
Dentsu Announces Agreement to Acquire A 51% Stake In Sokrati - A Data-Driven Performance Marketing Agency in India
Rakuten and Dentsu Establish Rakuten Data Marketing Co., Ltd Offering New Marketing Solutions Integrating the Data and Knowledge of Both Companies
Vehicle-Integrated Solar Panels Market to Expand with Significant CAGR During 2016-2026 Finds PMR
Laser Warning System Market Revenue Growth Predicted by 2025 According to Persistence Market Research
Elevation Gimbal System Market Projected to Witness a Single-Digit CAGR During 2017-2025 Finds PMR
Continuous-flow Stirred-Tank Reactor Market to Significant Growth Foreseen by 2026 Reports Persistence Market Research
Dentsu Announces Agreement to Acquire Majority Stake in Gleam Futures, a Digital-First Talent Management Company in the UK
Dentsu Announces Agreement to Acquire a 100% Stake in The Customer Framework Limited
Dentsu Announces Agreement to Acquire a 100% Stake in Novus Group Holdings Pte Ltd, a Content Marketing Agency in Singapore
Dentsu Announces Agreement to Acquire 95% Stake in Outfox Intelligence AB - the Largest Analytics and Conversion Optimization Company in Sweden
Otsuka Pharmaceutical Co., Ltd Wins Dentsu Advertising Grand Award for the Second Consecutive Year
Dentsu Announces Agreement to Acquire a 100% Stake in SesliHarfler - a Digital Creative Agency in Turkey
16th Annual Marketing Performance Management Benchmark Study Released
Dentsu Announces Agreement to Acquire a 100% Stake in media.at - a Full-service Media Agency in Austria

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  RightITnow Ltd





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)