SafeNet, Inc., a global leader in data protection, today announced it was awarded a Five-Star rating within CRN’s 2012 Partner Programs Guide. CRN’s 5-star rating recognizes vendors who offer solution providers the best possible partnering elements for channel success. SafeNet’s Partner Program has received the CRN Five-Star distinction since 2009 further underscoring the company’s ongoing commitment to the development of its channel program.
In building the list, UBM Channel Research developed a methodology in which vendors are assessed on information provided in their completed applications. The objective criteria takes into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, and sales support and communication.
“The companies listed in CRN’s 2012 Partner Programs Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, vice president and editorial director, for UBM Channel’s CRN. “The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education, and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”
SafeNet’s overall program is known for offering a highly innovative data protection portfolio, generous sales incentives, and continuous development of enablement tools that help partners to drive revenue growth, while offering unique and competitive solutions that address the ever-changing business and infrastructure landscapes of their customers.
As such, SafeNet has continued to evolve its Channel Program and accelerate new business opportunities for partners. In 2012, SafeNet’s program placed a notable focus on accelerating product and geographic specializations, improving enablement through automation, and driving new sales opportunities for partners through innovations for the cloud. Most recently, through SafeNet’s recent acquisition of Cryptocard, SafeNet provides a unique opportunity for its partners to rapidly introduce “authentication–as-a-service” to their end users through the Blackshield Cloud platform.
“More companies are coming to the realization that their security infrastructures are insufficient in today’s emerging threat landscape,” said Jim Harold, vice president, global channel sales, SafeNet. “SafeNet’s partners sell market-leading data protection solutions, cloud-based services, and localized support, helping their customers develop security architectures that are nimble and able to adapt to both current and emerging security demands. The Five-Star program designation from CRN is a testament to the collaborative nature of our expanding channel partner network and, more importantly, to our shared commitment to ensuring the security of our customers’ data.”
SafeNet regards its channel partner network as one of the company’s most critical business assets. As the newly appointed vice president of Global Channel Sales, Jim Harold will continue to drive the development and enablement of the company’s data protection partners through strong executive sponsorship and ongoing access to innovative solutions, programs, and enablement tools that will help partners identify and accelerate future growth opportunities.
The 2012 Partner Programs Guide and 5-Star Partners listing will be featured on CRN.com and in the March 2012 issue of CRN.
About UBM Channel
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UBM plc (ubm.com) is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
About SafeNet, Inc.
Founded in 1983, SafeNet, Inc. (safenet-inc.com) is one of the largest information security companies in the world, and is trusted to protect the most sensitive data for market-leading organizations around the globe. SafeNet’s data-centric approach focuses on the protection of high value information throughout its lifecycle, from the data center to the cloud. More than 25,000 customers across commercial enterprises and government agencies trust SafeNet to protect and control access to sensitive data, manage risk, ensure compliance, and secure virtual and cloud environments.