PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Idea Express Group, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Idea Express Group, Inc. Stops Trademark Infringers in Their Tracks - Idea Express Group files a lawsuit against infringers and successfully win trademark battle - Idea-Express.com
Idea Express Group, Inc. Stops Trademark Infringers in Their Tracks

 

NewswireToday - /newswire/ - Lake Tahoe, NV, United States, 2012/04/17 - Idea Express Group files a lawsuit against infringers and successfully win trademark battle - Idea-Express.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B/B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The Idea Express Group and Idea Express, Inc (IEG), a national leader in printing and distribution of numerous products, has announced that it was successful in cracking down on a newly formed company that was attempting to infringe on its trademark.

Recently, IEG discovered that a group of individuals in Tennessee had formed a Nevada LLC called “Idea Express LLC”. In addition, the group had bought a matching domain (ideaexpress.com) and were planning to market a software type of product on the domain. Idea Express Group, which has used that name since the mid 1990’s realized the use of the name and domain would cause confusion with its customers. Especially since IEG also marketed some products associated with computers.

One dead giveaway that there was indeed customer confusion was, in fact, how they first discovered the infringement. A customer called them to inquire about an email the customer had sent weeks earlier requesting a re-order. IEG customer service searched but could not find the email. It turned out the email had actually been sent to the other ideaexpress.com website. As weeks went by, more and more customers reported being confused over the other website using the Idea Express name. So the Idea Express Group’s management knew something would have to be done.

We actually knew the domain name was out there floating around,” says David Lee, Operations Manager for IEG. “A domain squatter had it and was trying to sell it for a premium, but we knew we had a longstanding trademark and a strong web presence so we never thought anyone would be foolish enough to buy it or use it for a similar business.”

And so IEG hired The Hecker Law Group, PLC, a successful intellectual property law firm based in Los Angeles. The firm immediately served Idea Express, LLC and the individuals behind it with a cease and desist order. The Nevada company’s owners refused to stop using the name. Lee states that the reasons they gave for not stopping were without merit, but that the primary gist of their response was “if you sue us, it’s going to cost you a lot of money and you won’t be able to recoup the loss from us.”

“However, we already knew all of that before we contacted them,” states Lee. “When we hired the law firm we were fully prepared to spend over a hundred thousand dollars to stop the infringement, with little chance of collecting much back on the judgment.” This is where infringers with relatively sparse assets have an advantage over operational companies. It costs the infringer next to nothing to buy a domain name and put himself in business.

No company can buy all variations of their trademarks in all of the different top level domains (.com, .net, .cc, .biz, etc). And so it can become a game of cat and mouse, with infringers buying domains and trying to eek some profit over resemblance to a name that is already familiar. Meanwhile companies who have established their name are continuously trying to gauge whether a particular infringer is blatant enough to pursue. Ironically, most of these companies would never have had this problem before the advent of the internet and domain names.

In this particular case, IEG had already determined that this infringement was blatant enough to pursue and that they had no choice but to crush it. They decided not to delay things by mailing threats back and forth and instead to go ahead and show they were serious. Without further ado they filed their complaint with the court and served the other parties.

Once the other parties realized that IEG was proceeding with the lawsuit, they reconsidered their stance. Nobody wants a judgment against them and it’s hard to predict how vigilant the winning party will be in pursuing collection of damages down the road. And so in this case, the owners of the LLC made the wise decision to move to greener pastures.

“IEG will vigorously defend its brand,” states Lee. “We have built a reputation of quality and service over many years in our industry and we certainly won’t allow that to be diluted simply because somebody thinks they’ve stumbled onto a cool domain name that was available.”

The message is clear: when considering purchasing domain names for a new business venture, always check to see if you might be infringing on someone’s existing trademark. This is easily accomplished by going to the USPTO.gov website and searching the TESS database.

Established in 1996, Idea Express Group (idea-express.com) prints and distributes products nationally and Worldwide, and are a well-recognized company offering numerous different products ranging in categories such as computer and office wares, apparel, trade show and convention supplies, party supplies and novelties.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B/B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Idea Express Group, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
E-Business B2B/B2C articles,
CATCH Visitors via Your Competitors Announcements!


Idea Express Group, Inc. Stops Trademark Infringers in Their Tracks

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: David Lee - Idea-Express.com 
702-987-5977 office[.]idea-express.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Idea Express Group, Inc. securities in any jurisdiction including any other companies listed or named in this release.

E-Business B2B/B2C via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Idea Express Group, Inc. / Company Profile


Read E-Business B2B/B2C Most Recent Related Newswires:

FIS Enhances Wealth Management Offerings with Advanced Digital Advice Solution
FIS to Sell Majority Interest in Capco Consulting Business to Clayton, Dubilier & Rice
SThree Group Accelerates Back Office Handling with FinancialForce
Ten Startup Companies Selected for Global FinTech Accelerator - Empowered by FIS
Leading European Headhunting Firms Opens New Customer Success Practice to Support SaaS Firms
FIS and The Clearing House Speed the Way to Real-Time Payments with New Incubator Service
FinancialForce Outranks Competition and Emerges as Professional Services Automation (PSA) Market Leader in Latest G2 Crowd Grid℠ for PSA
K4Connect to Speak on IoT Security at IoTFuse
Caterpillar, Inc. Selects FIS for Corporate Liquidity Solutions
Silvergate Bank Transforms its Technology, Launches New Core from FIS
FIS Powers Mirae Asset Securities’ Entrance into U.S. Financial Markets
ATEN Strengthens its Position in the Professional IT and AV Markets in ISE 2017
Cincinnati Bell Implements FinancialForce PSA for Project Management
FIS Earns Numerous Industry Recognitions
TRUSTe / EDAA Research Shows Digital Advertising Self-Regulatory Programme Continues to Improve Consumer Attitudes Towards Interest-Based Advertising

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  MagLar, Inc.





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)