• Olacabs, the only aggregator of car rentals and point-to-point services online, is the latest addition to the list;
• Aim High Consulting has been guiding the PR course for many Internet based businesses in India like Flipkart, Dhingana, CaratLane.
Bangalore-based Holistic Communication Consulting firm, Aim High Consulting has added Olacabs, a Mumbai based e-commerce company which provides cab and car rental services, to its clientele, and will provide Public Relations (PR) services to Olacabs across the country. This is the latest addition to the impressive list of online business clients serviced by Aim High Consulting over the last two-three years. This is also a clear indication of the increasing attention Indian consumer internet businesses are giving to communication services, to make themselves heard in the booming market place.
Aim High Consulting, a communications consultancy firm that works with a number of start-ups across various industry categories, has over 35 clients across major cities in India. Close to 25% of its clientele are consumer internet companies. Flipkart, Dhingana, CaratLane, CommonFloor - are some of the companies in this space who have given their PR mandate to Aim High.
G Gopinath, Co-founder and COO, Aim High Consulting, said,“We have been witness to how the consumer internet space has taken-off. Many of them have ridden high on PR, in gaining consumer mindshare and thought leadership. Olacabs, our latest addition, is a great example of how the internet is helping to leverage technology as a disruptive influencer in making a definitive impact on-ground. We are excited to be part of this evolving ecosystem.”
Founded in 2007 by N Ravi Shankar and G Gopinath, Aim High offers PR, Advertising and Internal Communication solutions and works with a host of promising clients across India. 3M India, Helion Advisors, Manjushree Technopack, Azure Power, EduSports, Space Matrix, PurpleLeap, BCIL, Right Horizons and Lok Capital are some of Aim High’s other clients.
It is also worth mentioning that Aim High Consulting had bagged Gold in the ‘Outstanding PR Case Study’ category during the Global PR Conclave-2012 held in Mumbai, a couple of months ago. Aim High was honoured by the Public Relations Council of India (PRCI) for its exemplary work in 2011 for Flipkart, India’s largest online retailer.
The last two years have witnessed an accelerated growth of internet based businesses in India. VCs and PEs are adding more e-commerce companies and internet based businesses to their portfolio as they see great potential in this industry. Olacabs is poised to bring in a huge change in the highly fragmented and operationally challenging taxi travel segment in India.
About Aim High Consulting
Aim High Consulting (aimhighindia.com) is a 'Holistic Communication Consulting’ firm dedicated to unleashing the latent communication potential in client organisations by optimising the use of all communication tools and vehicles available to them, with a view to generate maximum relevant visibility. Over 35 companies across major cities in India rely on Aim High for a variety of PR, Advertising and Internal Communication solutions.
Olacabs (olacabs.com), founded in January 2011 by two IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati is India’s first aggregator of car rentals and point-to-point cab services. Olacabs integrates car transportation, be it point-to-point services within a city, hour-based rental services or outstation travel, onto a technology platform, ensuring convenient, transparent and quick service fulfilment for the customer. Customers can access Olacabs, on the web, through a mobile app or through a customer service centre. Currently, Olacabs operates over 700 cabs in Mumbai and with a view of expanding its services to ten Indian cities in a year’s time.