NewswireToday - /newswire/ - Surbiton, Surrey, United Kingdom, 11/30/2006 - Wadsworth, one of the UK’s leading distributors of networking and cabling products, celebrate the first anniversary of its Blue Advantage reward scheme, and as part of the anniversary celebration.

The Blue Advantage programme was set up in 2005 with the aim of rewarding loyal customers, with members of the scheme earning points against each purchase. Points can then be redeemed currently against High Street vouchers and from December against the future purchase of products from Wadsworth. Blue Advantage members also have access to exclusive offers running throughout the year, benefiting from special price based offers and bonus point offers to maximise their rewards.

“We are very pleased with the success of the Blue Advantage scheme to date,” explained Shane Gallagher, Sales & Marketing Director at Wadsworth. “The scheme has been very popular with many of our customers. To date we have over five hundred customers signed up and we are aiming to increase that number considerably in 2007. It’s our way of recognising customer loyalty and building ever stronger relationships.”

Customers interested in joining, or finding out more information about the scheme can visit their website or call Wadsworth’s sales department on: 020 8268 7000.

* Wadsworth has the right to withdraw the scheme and any individual at any time.

About Wadsworth
Wadsworth Electronics is one of the UK’s leading distributors of networking and cabling products, committed to delivering great service to data network installers and end-users in the UK and beyond. Established in 1949 Wadsworth still prides itself on its product support, extensive inventory and rapid response.

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