NewswireToday - /newswire/ -
Worthing, West Sussex, United Kingdom, 2012/04/10 - Online glasses and sunglass retailer, Selectspecs.com, is opening its first ‘bricks and mortar’ store in a bid to bring its ‘cheapest glasses in the world’ offering to its offline consumers too.
Currently one of the leading retailers for cheap glasses online, SelectSpecs.com offer a range of eyewear including cheap designer sunglasses and cheap prescription glasses at prices that allow you to easily and affordably change your glasses to suit your style.
With one of the largest ranges of glasses and cheap prescription sunglasses on the market, boasting 40,000 styles of frames online, SelectSpecs has now decided to expand onto the high street in Westgate-on-Sea, Kent, to offer its offline customers the same great value and discounts that are available online.
The company is well-known for having the world’s cheapest prescription glasses, starting at a mere £6 (including prescription lens), meaning you can coordinate your outfit with a different pair of glasses each day of the week should you wish to.
Sporty types can find cheap Oakley sunglasses on the SelectSpecs site, while the extensive range of fashion glasses offers a style to suit any trend, be it a sophisticated look with rimless glasses, or a quirkier ‘geek glasses’ style.
The ‘bricks and mortar’ store in Kent is part of the upcoming trend to combine online content with an engaging in-store experience. While offering consumers the same great value and enticing discounts, the store will allow people who aren’t confident in purchasing online to try before they buy.
In-store computer terminals will showcase the extensive online range, and frames not available in the shop can be called in for customers to try. Trained staff will be on hand to offer advice, with orders processed and delivered direct to the customer at home for ultimate convenience. Customers’ details are then stored so that they can easily place repeat or additional orders online at any time. In time, the shop will also feature an eye-testing station to encourage customers to check their prescriptions more frequently than the current standard of every two years.
David McMillan who founded online spectacle and sunglasses giant, Selectspecs.com in 2005, said: “The decision to open a shop on the high street stemmed from our observation that digital content has reached a new level of consumer influence. Channel-hopping is becoming the ‘new normal’ for today’s Internet-savvy shopper who may research offline before searching for the best price online. We envisage a high proportion of high street sales coming from this consumer sector as they will use the store as a showroom for online purchases.”
With summer fast approaching, now’s the time to consider your summer sunglass style. Visit selectspecs.com today or pop into the store from 23 April.