Frost & Sullivan gave the opening presentation at the Bocconi Alumni Association annual conference 'unTHINKables: The Imperative of Growth' organised in Milan on Friday and Saturday last week. Partner and Global Practice Director, Mr. Sarwant Singh, presented Frost & Sullivan's latest findings on New Mega Trends and how these will drive growth and the creation of wealth in our societies in the future. Mr. Singh spoke alongside business luminaries, such as Fiat-Chrysler CEO, Mr. Sergio Marchionne, Prada Deputy Chairman, Mr. Carlo Mazzi, and IBM Vice President, Ms. Isabella Chiodi.
Speaking in front of an audience of 300 delegates, Mr. Singh developed a scenario of the top ten trends of the future and showcased how the “Macro to Micro” methodology could be applied to create new uncontested, market space opportunities for growth. He showcased how in future, as a result of urbanisation, cities and not countries will drive wealth creation and that city as a customer should be an important element of any business strategy within a business to business context.
"Mega Trends will impact our future, and the main challenge they pose is to understand and leverage them to assure not only the growth of our business, but also of our own self,” explained Mr. Singh. ”The knowledge of these Mega Trends is only a first step towards understanding your future opportunities. One must identify these trends, their relevance and importance, build scenarios, analyse impacts, and identify the customers' current unmet needs to reveal future opportunities for growth to 2020”.
Mr. Singh's presentation was followed by presentations of various Italian business representatives, discussing issues, such as growing your business by making dramatic and innovative choices, growing by challenging the limits of the market, and growing by finding the ability to (re)invent yourself.
The two day event in Milan was organised by the Bocconi Alumni Association and was concluded on the note: "What we do, what we construct, makes us who we are."
The association is working to create a gathering to enable every participant and the Alumni community to grow exponentially.
For further information on Frost & Sullivan's research on Mega Trends and Their Implications to Businesses, Cultures, Society and Careers, please contact katja.feick[.]frost.com
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