The company, through sheer grit and determination, backed by extremely smart branding, has emerged a key innovator and value-for-money provider of energy drinks in an extremely short span of time. These attributes have gained the consumers' approval and enabled Goldwin Healthcare's Cloud 9 energy drink to become a brand of choice in an exceptionally challenging environment. Goldwin Healthcare's success story is about the remarkable achievement by an Indian firm that has taken on global giants to emerge as a strong contender, both nationally, and soon internationally, in the energy drinks market.
With the advent of the functional beverage category in India over the last decade, the energy drink segment came to the fore as a popular choice. However, due to lack of awareness and much speculation on the health hazards of ingredients such as caffeine and taurine, the energy drink market faced tough obstacles. High prices of such drinks, which were primarily imported, further added to these perceptions and thus increased the challenges. In such a scenario, manufacturers are required to not only remain price-sensitive and use healthy ingredients, but also focus on growth through targeted marketing and awareness campaigns. For domestic suppliers, especially, this has been an uphill task as only few manufacturers have managed to develop and maintain market awareness and increase consumer interest in these products; thereby, overcoming the most pertinent challenges. Goldwin Healthcare is a key example of a company that not only identified a potential market opportunity and optimized it, but also understood the true potential of Indian entrepreneurship.
Presenting the Award, Mamta Wadhwa, Senior Director, Chemicals, Materials and Foods Practice, Frost & Sullivan, South Asia and Middle East, said,“The Indian consumer is an extremely conscious one in terms of natural ingredients and their benefits. It is thus extremely necessary to convince customers of not only the products viability, but also its taste profile. Goldwin made certain that its products were introduced in easy-to-consume formulations, while at the same time being aesthetically pleasing to the taste buds. This resulted in products with flavors varying from pomegranate to the new Cloud 9 cola variant that was India's first caffeine-free cola. All these products were 100 percent natural and devoid of any harmful ingredients, which was not only the highlight of Cloud 9 products, but it was also among the founding principles of the company's overall vision.”
"Reacting to the rising consumer need for healthy energy boosters in an extremely competitive industry, Goldwin Healthcare has emerged a thought leader. The company has overhauled the image of energy drinks in the Indian industry by not only making them healthy, but also innovative," concluded Mamta.
Receiving the award, Mr. Sushil Khot, Vice President, Goldwin Healthcare Pvt. Ltd, said,"We would like to thank Frost & Sullivan for bestowing the '2011 Product Excellence Award' on our company. Cloud 9 will be the first Indian brand to successfully compete with well-established global brands in this segment. The entire credit for this goes to the team of Goldwin Healthcare Pvt. Ltd. that has actively participated in the company's innovative projects. Innovative product planning and attainment of manufacturing excellence are our corporate commitment of the highest priority. This acknowledgement has given us the confidence to pursue our goals, and has been a great pleasure to know that all our efforts have paid off."
Each year, Frost & Sullivan presents this Award to a company that demonstrates product excellence in the following categories: product features and functionality, innovative elements, marketplace acceptance, customer value enhancements, and product quality.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.
About Goldwin Healthcare Pvt Ltd
A subsidiary of the Shree Jalaram Group of Companies, Goldwin Healthcare focusses on bringing natural ingredients into the Indian energy drinks market. The company keenly focuses on the trend towards natural ingredients and is constantly innovating towards adding to its product line in these products. The company operates its plant in Pune, Maharashtra, and is currently in the process of entering the flavored water and tonic beverages segment. The company focuses on a holistic approach towards functional beverages through its commitment to the health and overall wellness of the consumer, providing qualitatively differentiated and superior array of products that fulfill the various needs of society.
Cloud 9 is manufactured by Goldwin Healthcare Pvt. Ltd., the specialists in the manufacture of 100 percent Natural Lifestyle Energy Drinks, Caffeine-Free Cola, and Carbonated Fruit Beverages, using its cutting-edge technology and plethora of ingenious solutions and indigenous know-how. Cloud 9, the brainchild of the Ganatra family, achieves this exact balance of 'energy, health and refreshments' through the perfect combination of naturally occurring, energy-rich resources, with high-tech manufacturing techniques that give consumers the best of both worlds. Cloud 9 today has grown on to become the second biggest player in the Indian Energy Drinks market.
Media Contact: Frost & Sullivan
Corporate Communications - Middle East, North Africa and South Asia
M: +91 98200 50519 / P: +91 22 6607 2004 - E: niyer[.]frost.com.
Media Contact: Goldwin Healthcare Pvt. Ltd Limited
Mehul Thakkar, Lead – Exports Operations
M: +91-9167-929-296 / P: +91-22-6788 9930 - E: mehulthakkar[.]thecloud9corp.com