NewswireToday - /newswire/ -
Reading, Berkshire, United Kingdom, 2012/04/04 - Benchmark Survey on RPM examines revenue performance maturity and performance metrics across three categories: Growing Number and Quality of Leads and Opportunities; Improving Sales Productivity; and Optimizing Sales and Marketing ROI.
Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced its new Benchmark Survey on Revenue Performance Management. Within minutes, and for no cost, executives can now access in-depth analysis of their revenue performance and marketing automation initiatives, and compare their scores against industry averages and competitors. The RPM Benchmark is part of Marketo’s broader Benchmark Study initiative, first introduced with the Benchmark on Email Marketing in September 2011.
The Marketo Benchmark Survey on RPM examines revenue performance maturity and performance metrics across three categories: Growing Number and Quality of Leads and Opportunities; Improving Sales Productivity; and Optimizing Sales and Marketing ROI. Based on responses in each category, companies are grouped into one of four levels of revenue performance maturity: Traditional Marketing, Demand Generation, Integrated Pipeline or Revenue Performance Management.
“Benchmarking is becoming increasingly critical for enterprises to leverage and maintain a distinct competitive advantage,” said Steve Gershik, vice president of marketing, Sirius Decisions. “By connecting marketing metrics to those used by the sales team, it’s possible to measure the impact of marketing on the bottom line – and by comparing different marketing programs to each other, you’re also able to focus resources on those with the highest ROI.”
Each category is benchmarked for specific maturity levels to quantify the impact of improving revenue marketing and sales practices. Benchmarks for each industry are also collected, as well as the difference between companies with or without marketing automation. The result is a customized assessment of each organization’s maturity and personalization recommendations for action.
“The Marketo Revenue Performance Management (RPM) Benchmark is another step forward in our pursuit to help all companies drive higher marketing ROI and to accelerate their revenue cycles through RPM solutions,” said Paul Albright, chief revenue officer at Marketo. “From the first step of automating marketing to going deep with revenue analytics solutions, companies who take revenue growth seriously need to put their revenue strategy and RPM tools in place to grow revenue faster. The bottom line is that the more mature your RPM strategy, the better your revenue numbers will be.”
Marketo (marketo.com) is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,700 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine.
Vanessa Land, Devonshire Marketing
T: +44(0)12 7667 5571 - E: vanessa[.]devonshiremarketing.com.