Cerrone’s European, in Redwood City, California, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at Cerrone’s European have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations.
“We are very excited to be partnered with AsakPatty.com. I see this as a great opportunity for us to further enhance our skills in servicing our clients’ needs. We understand how important female clients are in our place of business, and want to make sure that we continue to provide an experience where female clients know they are welcome,” stated owner, Anthony Cerrone.
To become AskPatty.com Certified Female Friendly®, Cerrone’s European personnel completed an extensive training program on how to best serve women. Cerrone’s European employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Cerrone’s European will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Cerrone’s European’s commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Cerrone’s European (cerroneseuropean.com) has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.