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NAVTEQ® Map Selected by Galigeo to Power Geospatial Business Intelligence - Pioneering specialist integrates the ‘Where’ factor into business analysis - NAVTEQ.com
NAVTEQ® Map Selected by Galigeo to Power Geospatial Business Intelligence

 

NewswireToday - /newswire/ - Veldhoven, Netherlands, 2012/03/29 - Pioneering specialist integrates the ‘Where’ factor into business analysis - NAVTEQ.com.

   
 
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Nokia today announced that its Location & Commerce unit has agreed to supply European and North American NAVTEQ Map data to Galigeo to enable its Location Intelligence solutions to support better analytics-based decision-making. The combination of Geographic Information Systems with Business Intelligence introduces the ‘Where’ factor and supports map-based visualisation of analytics which can reveal spatial relationships, dependencies and trends which are otherwise difficult to uncover – in short Geospatial Business Intelligence (GeoBI).

Headquartered in Paris with offices in both Brussels and New York, Galigeo is a pioneer and specialist in this fast growing field, providing applications which enable organisations to gain critical insights, make better decisions and optimise business processes and applications.

“By integrating the NAVTEQ Map into our Location Intelligence applications, we can develop total solutions and offer customers accurate, high quality data. The addition of the geocoding and reverse geocoding functions available with the NAVTEQ Map also supports flexible data input and output. Overall, this will significantly improve GeoBI analysis and facilitate the decision-making process” explained Galigeo CEO, Christian Tapia-Stocker.

GeoBI supports optimisation in many areas including data visualization and reporting; geomarketing and trade area analysis; regulatory and environmental compliance; resource allocation; network infrastructure monitoring; and sales territory management. Galigeo currently focuses on developing solutions for retail, pharmaceutical, telecoms, utilities and government organisations.

“Whether an address, a sales territory, a delivery route or an administrative boundary, location is a central factor in business and GeoBI is an emerging market with huge potential,” added Peter Beaumont, Director Customer Marketing, Enterprise Europe, Nokia, Location & Commerce. “Galigeo is fast becoming an international brand leader in this new arena where standard specification data and accurate geocoding are critical to solutions which can successfully help small, medium or large organisations better understand their businesses.”

About Nokia
Nokia (nokia.com) is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world.

About Location & Commerce
Location & Commerce, a business unit of Nokia, aims to build and monetize unique location experiences for great mobile products, the navigation industry and the automotive market. Location & Commerce provides both Content, including industry leading NAVTEQ® Maps, and Social Location Services, including the Nokia Location Platform and signatures applications like Nokia Maps ™ and Nokia Drive, all supported by Local Commerce. By complementing hardware, software and services with “smart” social location data, users will be able to experience the world in a variety of new and better ways.

Nokia and NAVTEQ Maps are trademarks in the U.S. and other countries. All rights reserved.

About Galigeo
Since 2001, Galigeo (galigeo.com) has been providing value-added software solutions in Geospatial Business Intelligence. By combining geographical dimensions with existing data from business intelligence applications, Galigeo enables organizations to gain critical insights from enhanced Business Analytics. The company’s innovative solutions and unique expertise are focused on improving Sales Territory Management, Resource Planning & Allocation, Infrastructure & Network Monitoring, Site Selection & Trade Area Analysis, and Regulatory & Environmental Compliance.

Galigeo is trusted by some of the world’s largest companies and governmental organisations.
Join Galigeo on Facebook at facebook.com/Galigeo and Twitter at [.]galigeo.

For further information: Please go to press.navteq.com/pressinquiries.

 
 
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Written by / Agency / Source: NAVTEQ North America, LLC

 
 

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NAVTEQ® Map Selected by Galigeo to Power Geospatial Business Intelligence

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