NewswireToday - /newswire/ -
Pleasanton, CA, United States, 2012/03/27 - Callidus Software, Inc. announced that Waytek, a leading vendor of electrical supplies, has selected the LeadFormix Marketing Automation platform to optimize its lead generation and drive revenue performance (NASDAQ: CALD) - CallidusSoftware.com. NASDAQ: CALD
Callidus Software, Inc., the leader in sales effectiveness and cloud computing, announced today that Waytek, a leading vendor of electrical supplies, has selected the LeadFormix Marketing Automation platform to optimize its lead generation and drive revenue performance. The agreement was signed in the first quarter of 2012.
Waytek will leverage the LeadFormix platform to provide its sales and marketing organizations with high-value insight from web, search, and social channels, coupled with the tools to deliver high impact marketing campaigns.
CallidusCloud’s LeadFormix provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth. The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues.
The LeadFormix platform is delivered as part of the CallidusCloudTM platform, an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.
About Callidus Software
Callidus Software, Inc. (calliduscloud.com) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud’s award-winning multi-tenant SaaS applications set the standard for performance management of a company’s sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance.
About Waytek, Inc.
Waytek, Inc., a leading supplier of quality electrical supplies, carries more than 8,800 electrical supplies for OEM and MRO mobile equipment markets. Founded in 1970, the company has seen continued expansion in the electrical supplies industry. Waytek carries large quantities of stock items and is able to ship most stock items the same day, allowing customers to carry smaller inventory, yet have products when they need them.
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