Blast Radius, a customer experience innovation firm, today announced that it has appointed Martin Wright as Business Development Director. Wright will drive the company’s growth and the development of new services, drawing on his broad experience of relationship marketing and marketing communications.
Wright joins Blast Radius after consultancy stints at Brand Attention and The Engine Group where he consulted on business development strategy across, digital and direct marketing disciplines. He was previously European regional director at FCBi, the worldwide direct and digital marketing agency owned by IPG. Prior to FCBi, he was marketing director at TBWA\GGT the direct and digital marketing agency owned by Omnicom. Previously he held account management positions at advertising and direct marketing agencies, Bates Dorland, Wunderman and WMGO.
“I am very excited to be joining the team at Blast Radius, an organisation poised for major expansion in Europe. The company is at the cutting edge of what is happening in the digital marketing space, not just online but also at the focus of converging technologies and marketing techniques,” said Wright.
"We are pleased to welcome Wright to the Blast Radius team. With his strong background in communications and relationship marketing and deep understanding of how digital marketing techniques can be integrated into global campaigns he will be invaluable to guiding our clients on how to achieve the best possible customer experience,” emphasised Malcolm MacGregor, Managing Director, European Operations for Blast Radius.
Wright is a Member of the IDM, the IOD and the Marketing Society and graduated in Management Sciences from UMIST.
About Blast Radius
Blast Radius helps businesses deliver innovative and profitable customer experiences by combining business strategy, experience design, and industry-leading technologies, including its unique content creation solutions. With offices in the U.S., Canada and Europe, Blast Radius has formed long-term relationships with companies such as BMW, Electronic Arts, Esselte, Fairmont Hotels & Resorts, Heineken, Nike, Nintendo and Philips.