JPL received two CUPPIE Awards for higher education excellence in marketing from CUPRAP, the Association of Communicators in Education. Central Penn College Marketing Services Director Mary Wetzel and JPL’s Manager, Strategic Accounts, Matt Kurowski, accepted the awards at the CUPRAP conference in Hershey.
CUPRAP recognized JPL and Central Penn College for its television campaign and website. To drive awareness of Central Penn College’s continuing education programs, JPL recommended a measurable, adjustable Accountable Campaign™, which includes television commercials, digital marketing and a website dedicated to continuing education. The program allows various messages to be tested and continually optimized for timeliness, relevance and productivity. The focused messaging and creative executions generate highly qualified leads, while decreasing cost per lead.
CUPRAP organizers receive more than 300 entries every year from colleges, universities and providers of private, specialized and secondary education in Pennsylvania, New Jersey, Delaware, Maryland, West Virginia and Arkansas. Judges are experts in the field of communications in education and included designers, writers, educators, corporate executives and media professionals.
JPL works with colleges and universities to help them differentiate from the competition by building brands that speak to many audiences across multiple channels. Targeted, disciplined strategies help higher education institutions drive qualified leads, improve enrollment and increase funding.
JPL (jplcreative.com) is a strategic, integrated communications company based in Harrisburg, Pennsylvania. Team members help businesses and organizations with their branding, marketing, web development, video production, learning solutions, meetings, and events. In business since 1989, JPL has diverse clients including The Hershey Company, Giant Food Stores and The Commonwealth of Pennsylvania.
The Association of Communicators in Education, is a voluntary organization composed of communications professionals dedicated to advancing the understanding of higher education, supporting efforts that benefit higher education and enhancing the professional development of its membership. CUPRAP is one of the few associations of its kind in the nation.