Focus Softnet, the leading Business Management Software Solutions vendor in the Middle East, today announced the launch of Focus Reach, a comprehensive and structured business solution specifically designed for small businesses and Small Office Home Office (SOHO) customers, at Gitex Dubai 2006. Focus Softnet, which is exhibiting at Stall No. J9 - 1 in Shaikh Rashid Hall, will be looking at recruiting a large number of IT dealers and resellers during Gitex from across the Middle East to promote its SOHO product - Focus Reach.
“Focus has had tremendous success over the last few years with the businesses in the Middle East, especially the Enterprise and SMB segments. Our solutions, such as Focus RT, Focus 5 and 6, has established as a vendor who is focused on customer needs and as one whose products help in improving overall productivity and efficiency while offering better TCO. With Focus Reach, we are taking this one step further. Our vision with the product is to offer a latest and state-of-the-art solution that addresses the SOHO needs, taking the process view of an organisation to meet the company’s goals while tightly integrating all functions,” said Mr. Ali Hyder, CEO, Focus Softnet.
Focus Reach, a new Accounting solution that is made especially for the SOHO segment, comes with several features and tools that makes it one of the best and most intuitive choices for small businesses. The product’s modules cover every aspect of an organisation’s functioning including Financials, Sales, Inventory, Purchase, Job Costing, Production, Payroll and Cheque Management.
The solution also comes with several tools that have been incorporated to give companies much more flexibility and efficiency in the everyday running of the business. Some of Focus Reach’s tools include Document Designer, Report customisation, Data forms customisation, User level security, Filter report and Work flow definition. When the business requirements of the organisation grows, the existing data of the company can be seamlessly integrated with Focus Softnet's higher-end ERP version, Focus RT, without having to re-implement the whole ERP solution.
“Focus Reach has several other features that makes it an ideal fit for small businesses as they grow in the region. Some of these include Multi Company Consolidation, Multi Location Warehousing, Multi Department, Multi Cost Centre, Multi region/ Sales Man, Multi Currency, Bank Recon (BRS), Sales Module, Purchase Module, Job Costing, Expiry Based Reports – Passport, visa, etc., and Batch Control,” Mr. Hyder added.
Focus Reach can prove to be the perfect solution for businesses which are just starting out as well as for Small Businesses who have grown to a certain extent and are looking for a solution to aid them through the next stage of development. Focus Reach can be used by businesses in several industries, especially trading, manufacturing and service industries, who require a full fledged package that offers them accounting, job costing, stock control, purchase, sales, order management, production and payroll functions.
“The solution will be made available to customers through an indirect sales model. Unlike the marketing approach that Focus had so far this new product will be marketed through distributors and resellers network as the product is a ready-to-user. Keeping in mind the specific qualities and requirements of the small business as well as the fashion of the product, Focus is on the lookout for distributors and resellers who can help grow the product to its full potential. The company is looking for channel partners who have been in the line of dealing with computer hardware or software," Mr. Hyder said.
Focus Softnet provides solutions that move businesses and help them grow in a highly competitive environment. Quality and customer satisfaction are the pivots of Focus’ value proposition to the clients. Through some of its specialised solutions, including Focus 6 and Focus RT, the company has built up a formidable reputation for quality and stringent customer support. Focus RT, the feature rich ERP from Focus Softnet, covers Financials, Inventory & Warehousing, Sales & Distribution, Human Resources, Fixed Assets, and Production Planning. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East. Focus also caters to educational segment with its Academic Records Management System (ARMS) that covers entire administration modules for academic institutes. Focus has recently introduced Focus HRP for the Healthcare industry and Focus WMS, which is its state-of-the-art Warehouse Management System. Focus also has specialised training centers where users are given in-depth training on all Focus products.
Focus Softnet has built itself to be a vendor of note riding on the virtues of addressing customer needs, taking into consideration their constraints as well. The company stands a corporation of size with 21 offices worldwide, including India, Oman, Bahrain, Dubai, US, Singapore and Malaysia, over 20,000 clients, a team of well trained, customer-oriented personnel and over 14 years of a sparkling track record of delivering quality services. Focus Softnet has multiple tech development centres where regular feedback from sales personnel are incorporated into upgrades of existing products and is also used to guide new product development.
About Focus Softnet
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East.