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OpenQ Delivers OpenQ for Salesforce on’s Platform - OpenQ selects to tap into the power of social, mobile and open cloud technologies to transform customers into social enterprises -
OpenQ Delivers OpenQ for Salesforce on’s Platform


NewswireToday - /newswire/ - Charlottesville, VA, United States, 2012/03/20 - OpenQ selects to tap into the power of social, mobile and open cloud technologies to transform customers into social enterprises -

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OpenQ, today announced OpenQ for Salesforce is now available on,’s social enterprise cloud platform for building employee-facing social apps. The new app brings together OpenQ’s expertise and solutions for harnessing the power of medical networks with the reliability, power and reach of the platform. OpenQ for Salesforce enables life sciences companies to effectively engage with key opinion leaders (KOLs) and stakeholders in a compliant way.

" is a fantastic platform – one that offers many advantages to its users,” said Jim Zuffoletti, president of OpenQ. “Integrating our industry leading technology and data services with gives customers the best of both worlds – a social, mobile, and compliant app built on a trusted and powerful platform. We were able to build an app that allows customers to perform critical planning, interact and evaluate activities using processes, manage profiles and workflows, all with built-in compliance protection.

"OpenQ for Salesforce highlights the strengths of our platform when building social and mobile apps," said Ron Huddleston, senior vice president ISV Alliances at "OpenQ delivers a tightly integrated verticalized solution combining data, workflows, and an intuitive interface while setting a new standard for rapid deployment."

The Power of Social, Mobile, Open and Compliant
OpenQ for Salesforce delivers powerful tools to navigate the professional social networks among healthcare professionals (HCPs) and identify the most influential key opinion leaders. Built-in access to comprehensive biographical data, such as affiliation and clinical information, is available to promote effective engagement. Coupled with MobileQ, OpenQ’s innovative mobile solution, OpenQ for Salesforce breaks new ground in addressing the social, mobile, and compliant mandate facing pharmaceutical, device and biotech companies. The result is a powerful suite of tools working behind native mobile applications. Offline functionality ensures customers can work even when their wireless devices do not.

Product Key Features
Rather than providing a disparate group of software tools for specific tasks, OpenQ for Salesforce provides a comprehensive app which includes functionality to identify key opinion leaders; review their professional profiles; and plan, manage and measure the resulting engagement. OpenQ’s data offerings are seamlessly tied to the platform. For example, new stakeholder and network profiles can be easily discovered within the provided identification and search tools. Once identified, all stakeholder and network information automatically becomes part of the customer’s private repository. Built-in reports and an ad-hoc reporting engine provide a powerful lens for analyzing the data captured by the system.

About the Platform and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 200,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,300 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange.

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce,, Heroku, AppExchange, and others are trademarks of, inc.

About OpenQ
Based in Charlottesville, Virginia, OpenQ ( helps Life Sciences companies harness the power of medical networks to reach healthcare providers (HCPs) compliantly and efficiently. OpenQ’s solutions combine Big Data with expert validation and software applications to deliver actionable information that mitigates compliance risks, while leveraging the latest cloud-based and mobile applications to improve compliant medical network access, collaboration and management. The Company offers award-winning solutions for KOL Management, Medical Affairs Programs, Study Management & Grant Funding, and Speaker Programs.

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OpenQ Delivers OpenQ for Salesforce on’s Platform

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