PRTODAY / NewswireToday Free press release distribution service network

More news: Direct Marketing
Written by / Agency / Source: mTrax

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

mTrax Call Analysis Improves Mobile Search Results - Callstream analysis yields 2.4x performance increase -
mTrax Call Analysis Improves Mobile Search Results


NewswireToday - /newswire/ - Laguna Beach, CA, United States, 2012/03/20 - Callstream analysis yields 2.4x performance increase -

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


The results are in: Callstream Analysis works. In live campaigns over a several week period, mTrax ( used Callstream Analysis to improve mobile search results by 2.4x. How did mTrax do this? mTrax set up paid mobile search listings for a several local service businesses over a six week period in Jan-Feb, 2012. These businesses included towing, plumbing, bail bonds, dry cleaning, and other small businesses in several mid-sized cities nationally.

• Get clients to the top page of paid mobile search results in their areas.
• Get quality calls within their budget.
• Improve performance over time, to deliver more quality calls, for the same low price.

The mTrax Solution
mTrax set up mobile search listings with 150+ relevant keywords for each client on Google, Yahoo, and Microsoft. The mobile listings were set up exclusively with click-to-call capability. mTrax included call logging and tracking, so that granular call data was available. Most importantly, mTrax used call meta data to track cost/second, the key driver for call quality.

The mTrax approach, named Callstream Analysis, delivered observable performance improvements. Mobile search listings appeared on the top page of search results for every handset in a 20-mile radius in each business’ area. By utilizing the cost/second metric, mTrax captured the key drivers of call quality and budget management, in one metric. mTrax was able to look at budget, the number of calls received, and the length of each call, all in one metric. Previous analysis has shown that call length correlates to call quality and sale success over large numbers of inbound calls.

Over a six week period in Jan-Feb, 2012, Callstream Analysis resulted in a reduction of cost/second from $.26/second down to $.11/second, representing a 2.4x improvement. mTrax continued to deliver a low cost/second after the initial six week period, bringing more quality calls to the local small business clients.

“Mobile search is the ultimate direct response advertising tool,” said mTrax CEO Dev Bhatia “and generating local calls is its killer app. However, small businesses have found it very difficult to track and quantify success in mobile search. Callstream Analysis fills this gap, proving transparency to the market. Our clients now get to see exactly how mobile search advertising drives results, and we get to use callstream data to rapidly improve performance.”

About mTrax
mTrax ( enables Small Businesses to launch and manage local mobile search listings on Google, Yahoo, and Microsoft. The Company aggregates and simplifies mobile search, and provides a complete mobile toolkit to its Small Business clients. mTrax is a recognized leader in local mobile search and was the leading online vote-getter at the 2012 Irvine Enterpreneur Forum.

All trademarks and trade names used herein are the property of their respective owners.

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: mTrax


Availability: All Metropolitan Area


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+]

# # #
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!

mTrax Call Analysis Improves Mobile Search Results

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Publisher Contact: Dev Bhatia - 
949-337-5253 dev[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any mTrax securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From mTrax / Company Profile

Read Direct Marketing Most Recent Related Newswires:

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors
MMA Appoints Major Consumer Brands to Global Board of Directors
Core Web Networks to Launch Bulk SMS Packages for Small Businesses Announces 7 and 14 Day Email Marketing Data Feed
MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing
Frost & Sullivan Recognizes KeyPoint Technologies’ Game-changing Mobile Marketing Solution, the Xploree Platform
AdNear Continues Global Growth Path with Expansion into Europe

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  NAKIVO, Inc.


  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (