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SMI Launches Smallest RED-M - Portable Eye Tracker for Laptops - SensoMotoric Instruments (SMI) introduces SMI RED-m, the world’s smallest high performance eye tracking lab for research applications - SMIvision.com
SMI Launches Smallest RED-M - Portable Eye Tracker for Laptops

 

NewswireToday - /newswire/ - Berlin, Germany, 2012/03/19 - SensoMotoric Instruments (SMI) introduces SMI RED-m, the world’s smallest high performance eye tracking lab for research applications - SMIvision.com.

   
 
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SensoMotoric Instruments (SMI), for more than 20 years a world leader in eye tracking technology, today launches the SMI RED-m, a fully portable, high-performance remote eye tracking device. At a size of 24cm x 2.5cm x 3.3cm and weighing only 130g it can be used with desktop, laptop and tablet PCs. The plug and play design enables researchers to study visual perception wherever participants are.

The portability and flexibility of the SMI RED-m makes it easy to conduct market research studies at public sites, research in clinical environments, test interactive learning technologies at educational institutes or conduct in-home research. The device runs via a single USB port of a desktop, laptop or tablet computer and needs no additional power supply. Combined with SMI Experiment Suite 360° software for experimental design and analysis, the system is a ready to go portable eye tracking lab solution.

The SMI RED-m (smivision.com) is designed for eye tracking researchers who require maximum mobility and flexibility combined with reliable data and the comprehensive set of features and metrics of a scientific grade eye tracker. High quality gaze and pupil data at a sampling rate of 60Hz and 120Hz ensure accurate and reliable results. The contact-free SMI RED-m uses automatic eye acquisition and head movement compensation technology which allows for large freedom of movement of participants in front of the eye tracker. With a magnetic snap-on connector it attaches easily to a desktop PC monitor or tablet PC. Alternatively, the balanced design snuggly positions the RED-m on a personal laptop.

Andreas Thoelke, CTO Eye Square GmbH: “We recognize the RED-m is specifically designed to be minimally invasive in the respondents’ visual field and to be attached to even small laptops with minimal effort. Despite its small and unobtrusive build we were impressed to see a tracking data quality that is comparable to a full size remote eyetracker.”

“Leveraging all our know-how, the RED-m comes in an unprecedented form-factor with scientific grade data quality that allows us to address completely new markets and research fields.” says Christian Villwock, Director of SMI’s Eye and Gaze Tracking Systems business.

 
 
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Written by / Agency / Source: SensoMotoric Instruments (SMI)

 
 

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SMI Launches Smallest RED-M - Portable Eye Tracker for Laptops

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Publisher Contact: Stefanie Gehrke - SMIvision.com 
+49(0) 3328 3955-32 marcom[.]smi.de
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any SensoMotoric Instruments (SMI) securities in any jurisdiction including any other companies listed or named in this release.

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