Danny has 14 years experience as a journalist and has worked at Future as the Editor of Mountain Biking UK for the past 5 years.
In his new role, Danny will remain hands-on as Editor for Mountain Biking UK, but will also have additional responsibility for overseeing sister magazine, What Mountain Bike, and driving forward the portfolio’s digital growth in 2012.
Last year, Danny and his team worked on the successful redesign of MBUK, which was informed by a comprehensive independent research study. His new role as Editor-In-Chief will enable him to build on this success and drive forward a reinvigorated magazine, which is just as relevant to all mountain bikers now as it was when it launched in 1988.
Danny has a proven track record at delivering results – following the redesign of MBUK, Future grew its market share of the UK mountain bike market in 2011. In fact, three of every five mountain bike magazines bought at newsstand last year were Future titles.
Future has further strengthened its mountain biking portfolio with the appointment of Steve Williams, a keen mountain biker and former Managing Editor of the Games Hub at Future. Steve joins the portfolio as Acting Editor of What Mountain Bike and will work with Danny to develop the title and build on the success of departing Editor Matt Skinner.
Dave Clutterbuck, Publisher of the Mountain Biking portfolio, says: “We’ve got ambitious plans for mountain biking and Danny will help drive the growth of our brands both in the UK and globally. As the market leader in the UK, we are perfectly positioned to move into new digital areas and replicate our success in new markets. Danny’s editorial craftsmanship and commercial vision will serve these expansion plans very well.”
Jim Douglas, Editorial Director, adds: ”MBUK has never looked better and this move means the rest of our mountain bike portfolio can now benefit from Danny’s expertise.”
About Future’s Cycling Portfolio
Future’s depth and reach of content makes us the world’s number one cycling publisher across print, online and on the move. Online, our cycling websites now attract up to 4.8 million global visitors every month. Cyclingnews.com is the world’s biggest news and results service for professional cycling, whilst Bikeradar.com is a comprehensive resource for all cyclists, featuring the largest reviews and product information database in the world.
Our print titles lead the market with PPA award-winning magazine Cycling Plus continuing to grow and Procycling remaining the world’s best road racing title. Off-road, Mountain Biking UK is Britain’s biggest selling mountain bike magazine and What Mountain Bike is the UK’s leading off-road buying title.
Future plc (futureplc.com) is an international special-interest media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK’s number one consumer technology website). Future sells 2.5 million magazines each month; we attract more than 36 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year at the Association of Online Publishers Awards 2011.