Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products, today announced that it has signed a value added distribution agreement with Novell Middle East to promote and distribute the company’s globally renowned brands Novell, SUSE Linux and NetIQ through its solid channel network in Middle East and North Africa. As per the terms of the agreement, Optimus will enhance the vendor’s regional channel network and conduct regular marketing and channel development activities to position Novell, NetIQ and SUSE Linux as leaders in their respective market segments and help increase their market share in the region.
Speaking on the new partnership, Ms. Meera Kaul, Managing Director of Optimus Technology and Telecommunications, said,“We are happy to sign this distribution agreement with Novell Middle East to represent their well-established brands such as Novell, NetIQ and SUSE in the MENA region. These award winning brands complement our product portfolio and add value to our Security, Cloud and Data Center Management offerings within the MENA market. We are looking forward to working closely with the company’s local team to increase their sales and market share in the region and are confident these brands will be well received by our channel.”
To promote Novell, NetIQ and SUSE aggressively in the region, Optimus will conduct focused channel development activities, which include training and consultancy to partners to enable them to sell these solutions. Through Optimus 360°, the distributor will also offer value added services such as marketing and pre and post sales support. In addition, through Optimus Academy, the company will train partners to enhance their service capabilities and address customer requirements appropriately.
“The MENA region is very important for Novell. After our recent acquisition by Attachmate, our focus is to aggressively increase our market share and reach in the MENA region. We chose Optimus as our distributor as they have the market knowledge, expertise and strong channel network that we require to promote our products effectively in the region. We are confident our partnership with Optimus will provide a boost to Novell’s growth in the region and their experienced team of professionals will help increase our sales tremendously,” said Mr. Diyaa Zebian, Managing Director - Middle East & Africa, Novell.
Novell is a global enterprise software provider delivering solutions that make work environments more productive, secure and manageable. Novell supports thousands of organizations around the world with collaboration, endpoint management, and file and networking technologies, all of which drive end-user productivity directly or on the backend.
NetIQ is an enterprise software company with relentless focus on customer success. The company’s for managing Security & Compliance, Identity & Access, and Performance & Availability helps organizations cost-effectively tackle information protection challenges such as PCI DSS, HIPAA, SOX and NERC CIP and manage the complexity of dynamic, highly-distributed application environments.
SUSE is a leading provider of enterprise Linux solutions that help companies increase agility, reduce cost and manage complexity. With a portfolio centered on SUSE Linux Enterprise, the most interoperable platform for mission-critical computing, SUSE enables organizations to confidently deliver computing services across physical, virtual and cloud environments. With our award-winning products and ecosystem of partnerships, SUSE solutions.
About Optimus Technology & Telecommunications
Optimus (optimusdistribution.com) is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.
Headquartered in Dubai & with on ground stocking and presence in Qatar, KSA, Egypt & Kuwait, Optimus has been able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.