Jack Essig, senior vice president, publishing director and chief revenue officer of Esquire and the Hearst Men’s Group, which consists of Esquire, Popular Mechanics, Car and Driver and Road & Track, today named Felix DiFilippo publisher and chief revenue officer of Car and Driver and Road & Track. DiFilippo will begin his new role on March 26 and will report to Essig.
In this role, DiFilippo will be directly responsible for the advertising and marketing efforts of these two brands on all platforms: print, tablet, online, mobile, social and events. He replaces Robert Houghtlin III, who will move into a newly created position as executive director of automotive sales for the Hearst Men’s Group, responsible for the auto advertising efforts across the Car and Driver, Road & Track and Popular Mechanics brands. Houghtlin will remain in Detroit.
“Felix will be instrumental in taking these highly respected brands to the next level of growth, building on the foundation that Rob and the team created,” Essig noted. “We see great potential in these titles and we’re excited to further develop them a full 360 degrees.”
Regarding Houghtlin’s new role, Essig said,“Rob’s expertise in the auto space will be invaluable in his new position and I’m excited to add Popular Mechanics to his responsibilities.”
DiFilippo joins Hearst Magazines from The Atlantic Media Company, where he most recently served as associate publisher since August 2008. As part of a new executive team there, he was tasked with revitalizing The Atlantic and taking it to profitability, which was achieved in the second year of his tenure. DiFilippo built a national integrated sales team that aligned with the company’s digital-first mission, and assisted in developing a successful web business consisting of three websites that attract more than ten million unique visitors every month. Prior to that, DiFilippo was group advertising director at Forbes Media from 2004 to 2008, having moved his way up the magazine’s masthead from senior account manager in the span of four years. Earlier in his career, he held positions at Money magazine, Red Herring magazine and Thomson Financial.
“I’m thrilled to be joining Hearst during such a time of growth,” DiFilippo said. “I see huge opportunities for growth at both brands not only in the automotive space but in the non-endemic categories as well.”
Houghtlin, who has been with the automotive titles since 2001, said,“I’m looking forward to taking on this new challenge and adding Popular Mechanics to my roster. It will add even more firepower to the story we’re telling.”
About Hearst Magazines
Hearst Magazines (hearst.com) is a unit of Hearst Corporation (hearst.com), one of the nation's largest diversified communications companies. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 87 million adults (Spring 2011 MRI) with its 20 titles. In addition, the company publishes more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.