ORTOGRAFY project, ORTO Co. took part in "REKLAMA-2006", the 14th International Specialized Exhibition on Advertising technologies. November 7-11, 2006 the company presented to the audience ORTOGRAFY®, ORTOflex and ORTOPRINT.
This year the Exhibition has attracted more than 320 companies from 23 countries: Belgium, Hungary, Germany, Hong Kong, Israel, China, Liechtenstein, Portugal, Russia, Ukraine, France, Sweden and others. Among international participants were HP Scietex Europe, Nur Macroprinters Europe, Wematec, Linerolight, Niterall Group, Wonpoong Corporation, Mecanumeric, Mark Bric Display, We R.Supply International, Sava Digital and many others.
The ORTO booth attracted attention of the visitors and participants as it was made of all novelties presented by the company: ORTOGRAFY®, ORTOflex and ORTOPRINT. Wall with ORTOGRAFY® paneling showed the way of nonstandard brand promotion and POS decoration. ORTOPRINT wall caught the eyes with colorful flowers printed directly on decorative PVC panels with wide format UV printer. “Thanks to huge flowers on the wall the ORTO booth stood out of the pack”, noticed Syrtsova Irina, PR manager, ORTOGRAFY project.
The most interesting seemed to be ORTOflex display systems. Pop ups, reception desk, pedestal and other portable display devices were made of flexible PVC panels called ORTOflex. “We are the first in Russia who produce flexible panels for exhibition products”, - comments Alexander Pryazhkin, the general manager of the ORTOGRAFY project within ORTO Co.
“The rigid nature of ORTOflex makes the display more effective. All our pedestals are extremely rigid and able to take the weight up to 200 kg”, say the ORTO engineers. “There are similar products in the world market: Versamount and Figra roll panels, for example. But ORTOflex has a range of differences which are regarded as advantages”, noticed Alexander Pryazhkin.
The visitors of the booth could take part in assembling activity and make sure the stated flexibility and ultra-lightweight of ORTOflex promotion devices. As a result great number of guests got interested in new material. Some companies from Canada, Denmark, Germany, Georgia and Israel are ready to cooperate with ORTO Co. “The locking device that provides smooth joint of panels and reasonable price can attract customers”, believes ORTOGRAFY marketing and sales director.
The ORTO Co. is planning to attract new customers, enter new market niche which is unoccupied yet.