MAGNET Global independent agency network has boosted its resources in the South Pacific region with the addition of Australia’s The Fuel Agency, to its growing list of advertising and marketing agencies around the globe.
Fuel, an integrated firm with offices in Melbourne and Sydney, is one of the largest independent agencies in Australia, specializing in creative, marketing communications, advertising, branding, B2B, B2C, ROI measurement and media planning and placement. The firm is in the process of an acquisition to significantly increase the size of its Melbourne headquarters and sales. Key clients include Nissan, Symbion Health Care, Isuzu, Bob Jane, Diversified Exhibitions, Lion, Australian Human Resources Institute, SEEK, Cricket Victoria, Fuji Xerox, VicUrban and others.
Fuel begins every client engagement with the end in mind, focusing its efforts on successful and quantifiable outcomes, according to CEO Tim Kidman, who adds that “everything we do, every piece of creative is part of a larger plan designed to achieve the client’s business objectives.” That focus on client outcomes also led to their interest in joining MAGNET. “We have global clients that often need help in overseas markets, and we want the ability to provide that,” added Kidman. “We’re looking forward to the opportunity to exchange ideas and insights with our partners around the world.”
MAGNET Global Network Executive Director Cheri Gmiter is equally pleased to have Fuel on board. “With Asia and the South Pacific region exploding in terms of global economic impact, our members need more partners who have a true understanding and a geographic presence in the area to assist with their client needs. Fuel will only add to our bench strength in that part of the world.”
About The Fuel Agency
One of the largest independent agencies in Australia, Fuel was founded in Melbourne in 2000 by Tim Kidman on the premise that “we can deliver real business outcomes by providing campaigns that are creative, commercially driven and accountable.” The firm’s Melbourne and Sydney offices focus every step of their process on delivering successful outcomes, offering campaign solutions across data, strategy, creative, digital, development, social, call center and fulfillment services. “We recognize that there’s a powerful driving force behind what our clients really want - it’s their need for continually better results. The agency has a real commitment to smart thinking, to data-driven intelligence and to turning challenges on their head to find the right solution to deliver a return.”
The firm works with clients in a wide variety of industries, including agriculture, automotive, B2B, charities, health care, high tech, professional services, real estate development, retail, wine and spirits, sports teams and utilities. For more information, visit TheFuelAgency.com.au/.
About MAGNET Global Network
Providing global experts and local expertise, MAGNET (magnetglobal.org) agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the network. Currently comprising nearly 40 agencies and affiliations, MAGNET is continually seeking to add leading independent agencies throughout the world. Visit the website or on Twitter @MAGNETGlobalNet.