365 Connect, the New Orleans based, award-winning online technology platform provider for the multifamily industry, announced today the integration of its Marketing Syndication Platform with eBay Classifieds, a household name in delivering the ultimate online marketplace. The integration automatically distributes all of the marketing data from apartment communities using the 365 Online Leasing Center to eBay Classifieds via the 365 Marketing Syndication Platform.
This integration reflects and supports the shift in the multifamily market away from obsolete marketing strategies towards more economical and effective online marketing technology. 365 Connect research has repeatedly demonstrated that today’s renters are online, search oriented and gravitate to the most efficient search engine sites. This powerful integration delivers high market penetration through distribution of 365 Connect’s client listings across the eBay Classified Platform.
eBay Classifieds launched originally in the U.S. as Kijiji.com in June 2007. Since then eBay Classifieds has grown into a very large community and, more recently, re-designed its site to enhance the user experience. With local eBay Classifieds sites available in 272 areas across the U.S., eBay Classifieds attracts millions of unique visitors every month with hundreds of thousands of listings to choose from. eBay Classifieds has generated more than 1 billion page views since its launch - more than three for every person living in the U.S.
The Marketing Syndication Platform is a joint product of 365 Connect and MultifamilyBiz.com, which harnesses and syndicates information across the Internet through multiple data the feeds from 365 Connect’s Network of Online Leasing Centers. The powerful MultifamilyBiz.com platform serves as the data hub and entrance point for the syndicated feeds, delivering detailed community information inside a single interface.
Going beyond traditional hosted websites, the 365 Connect Technology Platform gathers and sorts data into bundles and then mass syndicates the most relevant data that apartment shoppers are seeking (such as photos, floor plans and pricing) across the Internet. The Marketing Syndication Platform saves multifamily property owners time and money through the elimination of redundant marketing efforts, which also normally demand an extraordinary amount of management staff time.
In today’s ever-expanding Internet marketplace, in which 90% of all housing searches start on the Internet, it is vital that multifamily owners and operators market their communities online efficiently and inexpensively. 365 Connect strives to place each of its clients’ apartment communities in as many online destinations as possible with automatic, real-time updates in a seamless process that property managers never have to touch, see or update. By pushing the leasing information from the 365 Connect Platform across high traffic sites, such as eBay Classifieds, 365 Connect clients are ensured that their most needed property information is reaching online prospects across the breadth of the Internet.
365 Connect and MultifamilyBiz.com are proud to align their Marketing Syndication Platform with eBay Classifieds to create integrations that help fulfill their mission to drive quality traffic to all of the 365 Connect Online Leasing Centers. This powerful and timely addition to the already robust 365 Connect Technology Platform further cements 365 Connect’s role as the leader in creative, leading edge, award winning web-based technology solutions for the multifamily industry.
About eBay Classifieds
eBay is the global leader in online classifieds and includes major brands: Bilbasen, Den Bla Avis, eBay Classifieds (eBay Annunci, eBay Anuncios, eBay Kleinanzeigen), Gumtree, Kijiji, Marktplaats and mobile.de. With a global presence in more than 20 countries and in more than 1,000 cities, the business unit has grown significantly since its inception in 2004. Its sites help connect people within a local community to find what they need and sell what they don’t — whether it’s a sofa, a car, a concert ticket, an apartment, a job, or a new pet. eBay Classifieds seeks to create a free, simple and intuitive user experience by introducing innovative features such as mobile applications, content filters and industry-leading customer service backed by its parent company.
MultifamilyBiz.com is the Next Generation Internet Platform for the Multifamily Industry and is the place to be for everything touching multifamily housing. From the latest industry news, member posted press releases, to its robust vendor directories, MultifamilyBiz.com is dedicated to providing a suite of focused, leading-edge, online tools and resources designed to maximize and accelerate commercial activities in the multifamily marketplace.
About 365 Connect, LLC
Headquartered in New Orleans, Louisiana, 365 Connect was founded in 2003 by a team of multifamily housing professionals with wide-ranging expertise in real estate development, management and technology. 365 Connect provides web-based technology solutions to the multifamily industry, with a focus on resident and management interaction and doing business in the digital world. Today, 365 Connect is the leader in designing and delivering an array of award-winning technology platforms that work in unison with each other to market, lease and retain residents in multifamily communities. As an industry leader, 365 Connect has also created a powerful and robust B2B industry platform, MultifamilyBiz.com, which is the place to be for everything touching multifamily housing.