NewswireToday - /newswire/ -
New York, NY, United States, 2012/02/24 - Applico, the mobile consulting and development firm based out of Manhattan, has expanded their mobile strategy and product definition offerings with the acquisition of Mukund Sudarsan as Vice President of Strategy and Product - ApplicoInc.com.
Applico today announced that Mukund Sudarsan will join the company as Vice President of Strategy and Product. Sudarsan comes to Applico with over 12 years of experience in building successful businesses in the media, technology and healthcare verticals. Prior to joining Applico, Sudarsan was Director of Strategy and Business Development at Thomson Reuters in the Financial Markets Division. He was responsible for delivering mobile and multimedia offerings that monetize content effectively. Beginning in February, he will spearhead the client strategy and product definition teams at Applico.
“Mukund is joining at the perfect time. Our clients need more than a development firm, they want a strategic mobile partner who can analyze their business needs and identify the best way to leverage mobile solutions and incorporate them into the overall digital strategy,” said Alex Moazed, Applico’s CEO. “Mukund knows the mobile space like no one else we’ve met. We are thrilled to have him join our team and bring his extensive mobile strategy experience to Applico.”
Applico’s strategy offerings are focused on creating a long term mobile execution strategy. By understanding a client’s business operations as well as the mobile ecosystem for third party technologies, Applico identifies the best mobile opportunities for each client and plans how to execute each opportunity so the client can acquire buy-in from senior management.
Applico’s product team takes business requirements and translates them into a detailed set of software requirements, workflows and an innovative, engaging design. These documents bring the client’s mobile solution to life in award-winning fashion.
Applico (applicoinc.com) is mobile consulting and development firm with headquarters in New York City. Applico advises clients on the mobile technology landscape, partners with them to create a focused long-term mobile strategy and executes that strategy across all major platforms and operating systems.
To date, Applico has developed mobile solutions for leading companies and consumer brands including AT&T, General Motors, Toshiba, Pearson Publishing, Equinox and PWC. Applico now has more than 75 strategists, designers, and developers and expects to grow to at least 200 by the end of 2012.