All Scenes Media UK announces the launch of CityScenes.co.uk an innovative High Street mobile portal and the creation of 215 full-time jobs!
All Scenes Media UK announces the launch of CityScenes, an innovative High Street mobile portal. To drive increased awareness, interest and traffic to High Streets throughout the UK! Plans include the creation of 215 full-time positions over the next 24 months!
As a social enterprise, our intention is to bring business life back to the High Street benefiting all businesses with special features designed for independent retailers. The world is coming to London this summer and so London will be the focus of our launch followed by a UK wide roll out.
Our business model is to provide UK High Streets with a significant increase in awareness and business through a combination of Social, Local, Mobile [SoLoMo], and traditional marketing. Our focus will be to create interest in specific High Streets history, community and local business. Revenue will be generated through; sponsorship, advertising and events built around our mobile web application scenes.
In addition to business listings, we plan to create hundreds of thousands of pages of compelling content to drive traffic. Content will be of a historic, cultural, community and activity based nature. Each scene will have indexed community content in addition to the business listings. All Scenes has developed an innovative mobile web platform that provides unique development advantages for CityScenes.
We will use a wide range of disruptive and innovative marketing tools to drive traffic directly to the High Streets. We will drive awareness; generate interest and help High Streets attract their traditional and new shoppers as well as creating tourist awareness.
CityScenes (allscenes.co.uk) will be launched in 20 London High Streets prior to July 2012, 100 High Streets by December 2012 and 350 High Streets nationwide by December 2013. We will create 215 new jobs by the end of 2013 with 135 positions in the emerging Greenwich Digital Peninsula, and 80 additional positions spread throughout the UK. CityScenes’ hiring focus will be on creating opportunities for young people, the underemployed and disabled. All new positions will be located in the UK.
We would like to acknowledge the work of Mary Portas in her review of the UK High Street as an inspiration for this project.