NewswireToday - /newswire/ -
Tampa, FL, United States, 2012/02/20 - CARE Media is scoring record levels of viewership according to Arbitron’s recently published Audience Estimate and Ad Effectiveness Report 2012 now reaching more than 7.2 million persons 18 years and older each month - CareMediaHoldings.com.
CARE Media Holding Corp. (CARE Media), the country’s largest distributor of broadband delivered patient education programming to medical specialty practices in the United States via its 6,350 broadband screens in Pediatric, OB/GYN, and Veterinary specialty waiting rooms, is scoring record levels of viewership according to Arbitron’s recently published Audience Estimate and Ad Effectiveness Report 2012. Currently CARE Media’s 3 networks reach more than 7,223, 700 million persons 18 years and older each month.
“As DSA’s 2011 Network Operator of the Year, we’ve known that our efforts to strengthen our offering would pay off” says CARE Media’s senior vice president and CMO, Charles V. Richardson,“and reactions from current and prospective clients to our stronger “notice” and “dwell time” results confirm this. In fact, our 25% growth in Gross Monthly Impressions underscores the impact our consumer engagement really has.”
CARE Media’s Audience Estimate and Ad Effectiveness Report 2012 is prepared in accordance with Digital Place-based Advertising Association (DPAA) standards and has been compiled by Arbitron for the past 3 years. One of the highlights of Arbitron’s 2012 report is KidCARE TV’s 71% increase in Gross Monthly Impressions over their 2011 study results. "Place based advertising is an extremely effective way for advertisers to reach their desired consumer base at the point of purchase. Providing a balance of compelling content and advertising is the key to increasing dwell time and gross audience impressions," said Diane Williams, senior media analyst with Arbitron. "
CARE Media’s advertiser-supported patient education programming has implied doctor endorsement, and Arbitron research confirms that award winning content generates high ad recall, reaching viewers in a teachable moment on their Pathway to Purchase. CARE Media is a founding member of the Digital Place-based Advertising Association and is compliant with their advertising and accountability guidelines.
Headquartered in Tampa, Florida, CARE Media Holdings Corp. currently has 3,000 KidCARE TV screens deployed in pediatric waiting rooms, 1,750 PetCARE TV screens deployed in veterinary waiting rooms, and 1,600 Women’s HealthCARE TV screens deployed in OB/GYN waiting rooms.
For more information on CARE Media’s Audience Estimate and Ad Effectiveness Report 2012, contact advertise[.]CAREMediaTV.com or visit CARE Media at CAREMediaHoldings.com/.