NewswireToday - /newswire/ -
Hoppers Crossing, Victoria, Australia, 2006/11/14 - To meet the growing demand for information on rapidly changing functional foods market, OzScientific has launched a subscription-based weekly newsletter "OzScientific Weekly Digest".
OzScientific® Weekly Digest is a premier resource on market intelligence and innovations in functional foods, nutraceuticals and bioactive ingredients. The Digest is targeted at food industry executives and those involved in food & ingredient innovations and marketing. OzScientific® Weekly Digest is delivered in pdf format via email 46 times a year.
Why subscribe to the OzScientific® Weekly Digest?
OzScientific® Weekly Digest is the only weekly publication that provides a comprehensive update on functional foods and ingredients. Functional foods category refers to those foods and ingredients that provide health benefits beyond the basic nutrition. Aging population and increased incidences of lifestyle-related, chronic diseases and conditions such as obesity are the main driving factors for the growth and development of functional foods. In 2005, world Health Organisation (WHO) estimated that of the 50 million premature deaths worldwide, most were due to lifestyle-related diseases such as cardiovascular disease (CVD), cancer and diabetes. WHO estimates that in next 10 years world economies will loose trillions of dollars in curing these diseases. China alone will forego over US$550 billion due to its inability to control these diseases. As functional foods offer potential for prevention of major chronic diseases, there are growing opportunities for innovations in this category. In fact, we believe that the present US$75 billion functional foods category will grow 3 to 4 times faster than the average food category for several years and will be gradually recognised as a distinct category of the food business that will have a strong impact on future growth of food companies. A comprehensive knowledge of the developments in functional food markets, such as offered by the OzScientific® Weekly Digest, will be crucial for the growth of food companies.
Through research and analysis of over 500 resources each week, the OzScientific® Weekly Digest puts you in a commanding position to lead the functional foods market. We analyse company media releases, web searches, RSS feeds, market research websites, and other functional food sources including company web sites and financial reports. We also compile market size and trends data for further analysis of functional food markets.
The Digest is divided into the following sections:
• Business & market intelligence: This section monitors business and strategic decisions made by established and dominant companies and help clients align own strategies with the changing market landscape
• Consumer intelligence & trends: Due to increased awareness of health benefits of food and food components and increased marketing by food companies, consumer knowledge and behaviour is constantly changing. Gathering consumer intelligence inevitably is a priority if you are focusing on new product development. This section summarises weekly activity on consumer trends
• Innovations, new products and patents: Capturing intellectual property and monitoring new product launches can significantly enhance companies ability to capture a segment of functional food markets. This section compiles new product activities and patent applications related to functional foods
• Regulations, labelling & related news: Due to the consumer safety reasons most regulations are still on the cautious side, however, food regulations are being constantly altered or updated to reflect the political and consumer group influences and recognising health benefits. Keeping tab on the changing food regulations and meeting the requirements for labelling and health claims are vital for the success of functional foods. This section monitors major announcements and changes related to regulations and labelling
• Nutritional research & related news: Due to the complex nature of human body metabolism, nutritional studies can lead to often-conflicting outcomes. Evidence based functional foods are more likely to become successful part of long-term diet rather that dying in a heap of fads that are also part of functional food trends. The Digest updates the nutritional research and related news in this section.
In addition, the OzScientific® Weekly Digest provides a comprehensive overview of food industry activities from Australia & New Zealand and links to major conferences related to functional foods.