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Lenexa, KS, United States, 2012/02/16 - Designing an adult education program isn't enough. It has to be marketed. This third white paper in PlattForm Higher Education's series on adult education covers the topic of marketing an education program to adult learners - PlattformHigherEducation.com.
PlattForm Higher Education announced today the release of the final white paper in the three-part series on enrollment marketing best practices. The last installment in the white paper series is titled “Marketing Your Adult Education Program – Smart Tips for Planning, Deploying and Measuring.”
Authored by Brad Gibbs, chief growth officer of PlattForm Higher Education, the white paper examines the importance of marketing strategy and marketing mix with adult education programs, as well as offers tips and guidance on measuring performance and the use of other tactics like social media, referrals, and public relations.
Readers of the white paper will find useful insights and actionable information throughout, including:
• The four factors to determine your optimum marketing mix;
• The importance of diversifying your marketing mix;
• How the roles of marketing and admissions departments differ;
• Tips on measuring the performance of your marketing efforts.
“Our third white paper comes from our collective experience in direct response marketing and experience with higher education clients,” said Gibbs. “We’ve figured out what works and what doesn’t in terms of marketing adult education.”
The white paper,“Marketing Your Adult Education Program – Smart Tips for Planning, Deploying and Measuring,” can be downloaded at PlattForm Higher Education's website. Previous white papers in the series covered how to build an adult education program and how to set up an admissions department for success.
About PlattForm Higher Education
PlattForm Higher Education (plattformhighereducation.com) is the largest full-service agency specializing in enrollment marketing for higher education. For more than 20 years, we have brought innovation, specialized expertise, and exceptional service to colleges and universities throughout the U.S. and Canada. We offer a range of services in traditional and interactive marketing. Our services include creative, direct response, media, mobile marketing, pay-per-click advertising, search engine optimization, and website design and development.