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Laurie Azaria Klausner to Lead Marketing and Business Development at BayaSoft - Experienced Technology Industry Veteran Joins BayaSoft Team to Drive Innovation and Global Expansion; Company’s 2011 Growth and Momentum Position it Well for Evolving Market Research Industry - BayaSoft.com
Laurie Azaria Klausner to Lead Marketing and Business Development at BayaSoft

 

NewswireToday - /newswire/ - Leominster, MA, United States, 2012/02/16 - Experienced Technology Industry Veteran Joins BayaSoft Team to Drive Innovation and Global Expansion; Company’s 2011 Growth and Momentum Position it Well for Evolving Market Research Industry - BayaSoft.com.

   
 
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BayaSoft, an innovator of online data collection, welcomes Laurie Azaria Klausner as Vice President of Marketing and Business Development. Reporting to Founder and Managing Partner Phil Berry, Klausner will focus on growing the Company’s global footprint through expanded service offerings as well as direct and indirect channels.

BayaSoft, which saw double digit revenue growth in 2011, has a propriety platform that allows for unparalleled custom, complex survey programming. Research clients around the globe turn to BayaSoft for all their online data collections and hosting needs.

"Laurie is a proven executive capable of accelerating a company’s global growth. As our customers’ needs evolve it is important that our team has a leader who fully understands the breadth of issues research organizations are dealing with and can steer our innovation to meet those needs," said Phil Berry. "With Laurie’s experience in all facets of marketing, mobile technology and her solid background in international selling, she is the right person to lead our global expansion efforts, while ensuring our commitment to outstanding quality never wavers."

Prior to BayaSoft, Klausner was Vice President of Global Marketing at Ipswitch, Inc. During her tenure, she brought expertise in global marketing programs and a deep understanding of the strategy needed to successfully implement organizational initiatives. Klausner has also held management positions at Azuki Systems, Softscape (acquired by SumTotal Systems) and Prospero Technologies (acquired by Mzinga).

"As research organizations dive deeper into new ways to capture information, whether utilizing conjoint implementation, mobile devices or virtual environments, our expert team can produce the sophisticated surveys they need," said Klausner. "This is a tremendous time for BayaSoft, and I look forward to helping the Company capitalize on this incredible market opportunity."

About BayaSoft

BayaSoft (bayasoft.com) programs and hosts online surveys for market research companies, never research buyers. Our expert team and proprietary platform offer premier custom data collection to research firms around the world. BayaSoft programs sophisticated projects including extreme logic, complex conjoint, discrete choice, adaptive, max-diff and KANO. Think of us for shelf tests, diary studies, interactive and Flash features, custom graphics and multimedia, mobile surveys, multi-language overlays and translations. Founded in 2003, we are a trusted partner across research verticals, including pharma/healthcare, IT, financial, consumer, and B2B. BayaSoft enables our clients to confidently execute their research vision online.

 
 
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Laurie Azaria Klausner to Lead Marketing and Business Development at BayaSoft

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