NewswireToday - /newswire/ -
Bath, Banes, United Kingdom, 2012/02/15 - Total Film, the modern movie brand for film fans, has partnered with mobile image recognition and augmented reality platform Blippar, to create the ultimate interactive print issue - Futureplc.com. LSE: FUTR
In a Future first, the issue enables readers to bring the front cover and pages within the magazine to life via their smartphones and the free Blippar application.
The interactive content includes the ability for readers to turn themselves into a Total Film cover star, simply by hovering their iPhone or iPad over the cover, which can then be shared via Facebook, Twitter or email. Other interactive facets include an exclusive preview of Ray Winstone’s new film Elfie Hopkins, behind the scenes footage with stars including Emily Atack and Aneurin Barnard, a look inside Total Film’s offices and the ability to get involved on the Total Film forums. There are also commercial opportunities for readers to purchase DVDs straight from the magazine itself.
Jane Crowther, editor of Total Film says “The Blippar experience is a fantastic opportunity for our readers to even further engage in the magazines cutting-edge content. The interactive features are seamlessly integrated throughout the magazine, even allowing readers to star on the front cover and connect directly to our forums, making this our most interactive, futuristic issue to date.”
Clair Porteous, Film Group Publisher says “This is a perfect example of how Total Film is engaging with new interactive technologies that allow our readers to get even closer to the magazine by bringing the content & advertising alive through unique video.”
Stephen Shaw, Opportunities Director at Blippar says “Our platform provides publishers with a digital bridge to take readers seamlessly from the page to digital content within seconds – whether that’s trailers, exclusive interviews or even a chance to buy products like DVDs straight from the magazine’s reviews. Our platform also gives publishers an unrivalled ability to see which parts of their publications are most engaging and gives them a potential new revenue stream through mobile.”
The interactive issue of Total Film goes on-sale tomorrow.
About Total Film
Total Film is the modern movie brand, taking an affectionate and irreverent look at Hollywood blockbusters, classic films and more indie fare. Reaching more valuable film fans than ever before, TotalFilm.com, the Total Film app and magazine provide users with all the latest gossip and news from the film world, including first looks at the coolest movies in production now. The Total Film brand offers the world’s most reliable film and DVD reviews together with exclusive interviews with the biggest names and hottest talents working in movies right now.
Future (futureplc.com) is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 30 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: techradar.com, cyclingnews.com, gamesradar.com, computerandvideogames.com, musicradar.com and bikeradar.com/.
Blippar™ is the first image-recognition app for smart devices targeted at brand-customer interaction. A free-to-download app, Blippar™ opens up in camera mode and becomes a single, magic ‘lens’ through which your favourite products, newspapers, magazines and advertising in the real world are instantaneously recognised and converted into fun, informative digital experiences. Blippar™ app is available for free in the Apple App Store and Android Market (beta mode: selected handsets only).