For nearly three years, experts have been speculating on whether and when the market will turn around and make positive gains. Women’s market expert Delia Passi believes a better question might be,“How can we make the most of the market right now?”
Trailways, the independent group of privately-owned motor coach companies, has invited Passi to deliver a keynote in a private meeting at their 76th Annual Trailways Stockholders Meeting & Conference on February 25-28, 2012 at the Hyatt Regency Coconut Grove Resort & Spa in Bonita Springs, FL.
Trailways seeks to be the consumer's first choice for safe, secure, reliable, and comfortable motor coach transportation, tours, and related travel services. Trailways prides itself in the one-on-one, personal relationships they have cultivated among their transportation service providers and representatives.
Passi’s presentation will highlight the current state of the women’s market, differences in gender communication styles and buying paths and suggestions for improving the overall customer experience in her presentation entitled How to Drive Sales among the #1 Customer – Women!
Passi explained,“transportation, especially in the minds of women, is a very personal decision, often closely tied to feelings and impressions about the company’s history, reputation, culture and social responsibility. It’s a tough economy, and transportation choices should be approached not as transactions but as partnerships – the kind that work toward common goals and produce positive outcomes. Trust is a bigger factor now more than ever, and it’s the key to customer satisfaction.”
Passi is the leading expert in marketing and selling to women, and she is the author of Winning the Toughest Customer: The Essential Guide to Selling to Women and founder of WomenCertified®. WomenCertified, the voice of female consumers, awards businesses with the Women’s Choice Award based on consumer feedback.
WomenCertified® (womencertified.com), the voice of female consumers, awards businesses and brands based on consumer experience. WomenCertified represents the collective voice of women so they can help each other identify businesses that deserve our loyalty and referrals. WomenCertified awards businesses and brands that meet a higher standard of customer experience with the Women’s Choice Award. The Award is based on surveys of tens of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men, which led to the development of the Female Consumer Satisfaction Index.
Trailways (trailways.com) is North America’s oldest independent group of privately owned motor coach companies, operating over 2,000 luxury-styled motor coaches, serving more than 1,000+ destinations throughout North America and parts of Europe; and safely carrying more than 16 million passengers annually.