Focus Softnet, the leading Software Development Company in the Middle East, today announced that it will be launching the latest version of its flagship ERP solution - Focus RTNet, and a low-cost business management solution specifically designed for the SOHO segment - Focus Reach, at Gitex Dubai 2006. The Enterprise Solutions vendor will also use Gitex as a platform to promote its full range of Enterprise, Academic, Accounting & Management and Warehouse Management Solutions in addition to recruiting partners across the Middle East with a special focus on markets such as Egypt, Syria and Jordan.
"The Middle East market has been growing at rapid pace and most companies want to take advantage of this phenomenal growth. Gitex, being the largest IT exhibition in the Middle East, is a powerful forum that attracts international visitors and participants from across the globe. Gitex, therefore, is the ideal platform for us to launch our new SOHO offering – Focus Reach and the latest version of our ERP – Focus RTNet. With the launch of Focus Reach, we will make our entry into the small business and SOHO business segment, which is a totally new market for us. We will promote Focus Reach through a strong retail and channel network of IT Dealers and resellers across the Middle East. We also plan to aggressively promote our market-leading products such as Focus6, Focus ARMS, Focus WMS, Focus HRP, Focus Streamline to name a few, as well as meet potential customers and partners,” says Mr. Ali Hyder, CEO of Focus Softnet.
"Each year at Gitex, we have had an unprecedented response over the previous year. Gitex contributes upto 20% of our total growth. Focus has a strong customer base in the SME segment and we are now looking at winning more corporate customers from the enterprise market segment. For years, Focus has been providing best-in-class solutions to the SME segment. We are now paving inroads into the enterprise segment with our flexible and scalable ERP product – Focus RT. We are seriously looking at winning customers in newer markets that we have not penetrated before such as Egypt, Jordan and Syria," he adds.
Focus develops ERP/CRM application for solutions targeting the mid-market segment. Focus RT, the feature rich ERP from Focus Softnet, covers Financials, Inventory & Warehousing, Sales & Distribution, Human Resources, Fixed Assets, and Production Planning. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East. Focus also caters to educational segment with its Academic Records Management System (ARMS) that covers entire administration modules for academic institutes. Focus has recently introduced Focus HRP for the Healthcare industry and Focus WMS, which is its state-of-the-art Warehouse Management System. Focus also has specialised training centres where users are given in-depth training on all Focus products.
"We use the latest technologies to develop our products and customise them by offering regional specific features, which reduce the time of implementation. Localising the software makes it as easy as plug and play for the users. All our products are not only flexible, scalable and easily customizable but they are also competitively priced." Mr. Hyder explains.
The solutions developed by Focus Softnet are primarily business applications for different verticals. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. With more than 18 offices across 10 countries and a vast reseller network across Asia, Middle East and North Africa, Focus is now setting its sights on the Levant countries and the European and American continents.
"Visitors at the tradeshow are always looking for new products, solutions and partnerships. Gitex is an excellent opportunity for us to network with our existing clients and partners and explore new business avenues. We also look forward to customer feedback on our new products launched at the exhibition in addition to gaining knowledge on the current market trends. Gitex is a big event where visitors from all over the region are gathered under one roof and we try our very best to shape their IT needs into possibilities," Mr. Hyder concludes.
Focus Softnet will be exhibiting at Stall No. J9 - 1 in Shaikh Rashid Hall. Focus Softnet views Gitex Dubai 2006 as a strong platform from where it will showcase its portfolio of products, sign new strategic partnerships and build an even stronger channel network.
About Focus Softnet
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East.