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Reading, United Kingdom, 2012/02/09 - Acision, the global leader in mobile messaging, has reported a positive 18 per cent growth in Asia Pacific in 2011 - Acision.com.
This is a result of a year of consistent innovation across Acision’s traditional and IP messaging deployments, and playing a strategic role in helping telcos optimise and manage the use of their existing network infrastructure to generate new revenue opportunities and profitability.
Looking back at 2011, Chris Jenkins, Executive Vice-President and Managing Director, Asia Pacific at Acision, said: “The growth we have seen over the past twelve months is a testament to how Acision is adapting and maximising opportunities within the region. We are committed to continually driving high performance, seamless messaging services that cater to the demands of the market both for consumers and enterprises. By providing solutions that reflect users’ needs, Acision is able to help telcos deliver innovative, new services that meet subscriber demand.”
Operator interest in Asia Pacific was specifically focused around solutions such as unified and personalised messaging throughout 2011, indicating a likely industry transformation of messaging services in the coming year. With smartphones and tablets becoming mainstream across most countries in the region, Acision expects further shifts in technologies that will positively shape the mobile industry, and in turn, its business environment.
This expectation is further reinforced by Ovum’s recent report which states that messaging in Asia Pacific alone passed the 3.5 trillion mark in 2011, amplifying how it continues to lie at the heart of operators’ service offering and represents enormous potential to address the needs of different subscriber segments and enterprises as a more personal, valued medium.
“We also believe that 2012 will be the year for cloud-based personalised messaging, social networking and enterprise messaging services. In September 2011, we launched Acision’s Cloud Service Store to create a library of proven, innovative value-added services on demand, and we will continue to release timely updates to ensure enhanced messaging and networking experiences for the end-user,” Jenkins added
Through cloud-based delivery such as Acision’s industry leading model, operators in Asia Pacific now have a viable solution to capitalising on high levels of subscriber interest for voice and data services, allowing them to scale costs as service usage grows. Such a model will further compound an industry shift towards new off network delivery platforms that accommodate more personalised and IP messaging based services and allow easy trials and testing of these services (VAS) before mass-market launches.
“The telco market will continue to move at a blistering pace this year and we will see more exciting innovations in ‘over the top’ services and IP Messaging from both operators and vendors alike, ultimately creating a better mobile messaging ecosystem in Asia Pacific. We also expect to see an acceleration of businesses embracing text messaging in order to fundamentally increase reach and therefore relevance on mobile. Acision will be focusing on delivering a standalone enterprise messaging network, which will transform messaging for enterprise marketers, local business and consumers, while setting new standards through the connection of brands directly to mobile. These areas of focus, means there is a very exciting opportunity for Acision, our customers as well as employees and future employees as we look ahead to 2012,” concluded, Jenkins.
 Ovum Mobile Messaging Report, September 2011