Spurred by strong demand for voice, video, and data services, the world triple play and next generation services test and monitoring equipment market is poised for significant growth. Growth in 3G/4G and other mobile networking technologies is expected to further boost the momentum of the integrated triple play test equipment market.
New analysis from Frost & Sullivan (testandmeasurement.frost.com), Global Triple Play and Next-generation Services Test and Monitoring Markets, finds that the market earned revenues of $187.7 million in 2010 and estimates this to reach $487.4 million in 2015.
These technologies are witnessing fast-paced evolution, and most of them are customer driven. As consumers become more knowledgeable and demanding, vendors are upping the ante to roll out newer, more sophisticated test equipment.
Quality of experience (QoE) is a major trend in the voice over Internet protocol (VoIP) test equipment market today as the success of a test vendor depends on how effectively it is delivered to customers.
"Triple play services are witnessing considerable demand from telecommunication service providers, private and government enterprises, cable companies, and private subscribers," says Frost & Sullivan Research Analyst Sujan Sami. "In this scenario, test vendors need to fine-tune their offerings and optimize quality of service (QOS) to boost market share and sustain growth."
Although the market is progressing steadily, there are some challenges clouding its landscape. Telecommunication operators are facing stiff competition from multiple system operators (MSO) and cable operators. This reduces the demand for test equipment from the telecom market. In addition, pricing pressure is high in this market and it is imperative for vendors to deploy cost effective and 'value for money' test equipment.
Despite rising awareness of triple play concepts and test equipment, there is also still inadequate knowledge regarding the business models. This could restrain sales to some extent, as customers have to be certain that they are using the right type of test equipment.
"Apart from helping customers make informed choices, vendors also need to ensure timeliness, superior quality, and mobility to stand out in the market," says Sami. "They must also keep in mind that convergence of technology is critical, especially with the wireline and wireless trend increasing."
Vendors therefore need to keep abreast of the latest technologies and offer unique solutions to their customers. Integrated test equipment is an attractive option for customers, as they can work on multiple aspects including voice, video, and data.
If you are interested in more information on this study, please mail your contact details to Anna Zanchi, Corporate Communications, at anna.zanchi[.]frost.com.
Global Triple Play and Next-generation Services Test and Monitoring Markets is part of the Test & Measurement Growth Partnership Service program, which also includes research in the following markets: Fiber Optic Test Equipment Market and World xDSL Test Equipment Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.