Pittsburgh web design firm ProFromGo announced the official launch of its content development services division this week. The announcement comes after nearly 6 months spent creating a Content Strategies and Solutions team to round out the design firm's stable of internet professionals.
RJ Hudson, chief writer for the firm, stated that the culmination of this project was a natural integration of web design and content development:
"You can’t have one without the other – a beautiful website that provides no value in the form of content is doomed to rapid failure. People can't just see your website. They have to be compelled in some way, and this is accomplished through high-value content."
Content on the web consists of web pages, articles, songs, files, movies, videos, and more. Consumer demand for content grows exponentially each year - in fact, according to the Pew Internet and American Life Project, 78% of American adults used the internet in 2011, and nearly all of them were in search of some type of content.
Search industry experts have long touted the critical need to integrate web design with content development, but few companies have been able to successfully integrate these services because they are so vastly different. But Chris Vendilli, Founder and Chief of Operations for ProFromGo, says that these differences can be successfully integrated:
"That's like saying an engineer and a salesman are so different that one single company can't both make and sell cars. That's just not reality. We've developed our content division because we have an intrinsic understanding that a website must have two elements in order to be successful: powerful design and engaging content. They're inseparable, and we've now brought all of this in-house."
The Pittsburgh firm has been recognized for its award-winning website designs and reports that its content development division – which produces everything from articles to sales pages – consists of master writers and a multi-level editing system.
However, some in the industry have complained that search engines are unfairly forcing businesses to develop content.
"That's another SEO myth." Says Vendilli. "Businesses don't have to become content farms, but they do have to offer content that is relevant to their products or services – and that content needs to be of the highest quality. After all, how else are you going to sell yourself? Proper web design appeals to a consumer visually, mentally and subconsciously, and compelling content appeals to a consumer emotionally. When you put all of this together, you can create a website that rockets its way to success."
ProFromGo (profromgo.com) is a local Pittsburgh web design and content development firm with a powerful international reach.